Activist investor Oasis Management backs Superdry founder Julian Dunkerton as he seizes back control

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Activist investor Oasis Management throws its support behind Superdry founder Julian Dunkerton as he seizes back control

  • Oasis has bought 3.3 per cent of the fashion firm’s shares
  • It is understood to have met with Dunkerton since he was reinstated as director
  • Support from Oasis is a boost to the entrepreneur and his team 

By Neil Craven, Financial Mail on Sunday

Published: | Updated:

Oasis Management has thrown its support behind Superdry founder Julian Dunkerton

Activist investor Oasis Management has thrown its support behind Superdry founder Julian Dunkerton who seized back control of the business just 12 days ago.

Oasis Management, which recently forced the chief executive at Mr Kipling-to-Bisto owner Premier Foods to resign, has bought 3.3 per cent of the fashion firm’s shares.

It is understood to have met with Dunkerton since he won his bid to be reinstated as a director with the backing of 51.2 per cent of shareholders.

Support from Oasis is a boost to the entrepreneur and his team, which includes former Boohoo chairman and Selfridges chief executive Peter Williams.

The pair have been canvassing other shareholders for support for the turnaround. They are understood to have met with Standard Life who had initially tried to block Dunkerton’s intervention. The meeting is understood to have been ‘positive’.

Earlier this month, Peter Bamford, who was chairman, and Euan Sutherland, chief executive, bailed out of their board positions in protest at Dunkerton’s coup. 

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