A divorcee who met the ‘love of her life’ on Bumble in her forties has launched a business helping other lonely singletons to succeed on dating apps.
Amy Nobile, 50, of New York, is paid $5,000 to manage her clients’ profiles, ‘ghost banter’ with their matches and provide ‘sexting’ consultations over a course of three months – and claims to have an 85 per cent success rate in helping them find a partner.
Former PR guru Amy, who grew up outside of Detroit, began working for herself after becoming a mother and moving to San Francisco.
She co-authored three books about empowering women with her best friend Trisha Ashworth, and the pair also founded a jewelry company and wrote a fourth book about reinvention after 40.
Amy Nobile, 50, of New York, is paid $5,000 to manage her clients’ profiles, ‘ghost banter’ with their matches and provide ‘sexting’ consultations over a course of three months – and claims to have an 85 per cent success rate in helping them find a partner
The final project made her reevaluate her own life and marriage, and she separated from the father of her two teenage children amicably after 20 years together.
Suddenly back in the dating game in her forties, Amy recalled how she decided to make finding a partner her ‘job’ as a social experiment.
She told Business Insider: ‘I’d heard of some of the apps, but the only resource I had were a few single girlfriends who had nothing but negative things to say about them.’
She went on six dates a day before meeting her current partner – which impressed her friends who’d seen less success with various apps and asked her for advice.
Suddenly back in the dating game in her forties, Amy recalled how she decided to make finding a partner her ‘job’ as a social experiment
Amy told how she picked up her friend’s phone and proceeded to land her more dates in a month than she’d had in a year.
Within three months she launched Love Amy in April 2019, and has had 66 clients from all over the US aged between 25 and 75 – many of which were doctors, lawyers and CEOS.
She juggles as many as seven at a time and has eight iPads on her desk, meaning she doesn’t have to sign in and out of her clients’ profiles and can trick the location settings.
Many, like her, are re-entering the dating game after failed marriages and are in their forties and fifties.
Amy conducts photoshoots with her clients, helping them pick outfits that will make them feel good and show off their figures without making them look ‘too sexy’
Prior to meeting clients, Amy sends them a detailed form to fill out so she can get an accurate impression of their character and desires.
She also makes them read two self-help books – The Happiness Advantage by Shawn Achor and Manifesting Made Easy by Jen Mazer – to ensure they are prioritizing themselves.
Amy isn’t afraid to turn away clients whom she feels are ‘blocked’, either spiritually, physically or mentally.
She usually provides them with some self-care tips before urging them to come back to her once they’re ‘clear and ready’.
Amy juggles as many as seven clients at a time and has eight iPads on her desk, meaning she doesn’t have to sign in and out of her clients’ profiles and can trick the location settings
Amy conducts photoshoots with her clients, helping them pick outfits that will make them feel good and show off their figures without making them look ‘too sexy’.
She’s even been known to borrow a neighbor’s dog when necessary to help her clients look ‘friendlier’ and encourage people to fall in love with their image.
Amy is always on call and spends up to six hours a day on the phone to clients
One of her happy customers said Amy made it manageable for her to ‘stay in the game’, and helped her post a whole new set of enticing pictures after linking her up with a stylist.
Most of her clients hear about Amy’s services through word of mouth, as the business doesn’t have a Facebook page or a particularly large following on Instagram.
Amy is always on call and spends between four and six hours a day on the phone to her clients, offering mid and post-date coaching and analysis.
‘I’m more of a mirror, so people can take a look at who they are, who they want, and meet quality people,’ she told Business Insider.
She says frequent contact is important for her to establish her client’s ‘vibe’ and build up a rapport, which makes it easier for her to impersonate them when ‘ghost bantering’ with their potential matches.
One of her clients said she doesn’t see letting Amy talk to her love interests as ‘deception’ because Amy helps to make it easier to ‘be true to yourself’.
‘We have to figure out a way to communicate our essence, charm, and warmth [online],’ Amy said.
‘I’m the bridge that marries the technology with the energy and connection of a real relationship… it’s this chasm that people are missing.’
She added: ‘People are frustrated by technology, but they need it to succeed in love; that dichotomy is baffling to a lot of people.’