Ginsters launches VEGAN sausage roll to rival Greggs and cash-in on plant-based fad 

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The flakes are high! Ginsters launches VEGAN sausage roll to rival Greggs and cash-in on plant-based fad

  • Cornish pasty giant Ginsters is bringing out its own vegan sausage roll in April
  • It is partnering with Quorn to create a ‘bespoke meat-free, high-fibre sausage’
  • The product will challenge Greggs, whose meat-free roll was launched last year 

By Sophie Tanno For Mailonline

Published: 17:58 GMT, 18 February 2020 | Updated: 17:58 GMT, 18 February 2020

Cornish pasty giant Ginsters is rivalling Greggs by bringing out its own vegan sausage roll. 

The Cornwall company is partnering up with Quorn to create the plant-based snack, which will role out from April 15 with an RRP of £1.25.

Ginsters say their new Vegan Quorn Sausage Roll which weighs 130g would ‘attract vegan and flexitarian consumers to the savoury pastry and chilled meat-free categories’. 

Cornish pasty giant Ginsters is rivaling Greggs by bringing out its own vegan sausage roll

Cornish pasty giant Ginsters is rivaling Greggs by bringing out its own vegan sausage roll

They described the creation as a ‘bespoke meat-free, high-fibre sausage, peppered with herbs and spices, in a light puff pastry’.

This marks the second time Ginsters and Quorn have teamed up together, after they released the Ginsters Vegan Quorn Pasty in September. 

Alongside its Quorn Pasty, Ginsters also has a Vegan Moroccan Vegetable Pasty, containing butternut squash, chickpeas and red piquanté peppers. 

The new product looks set to delight vegans in the UK and will challenge Greggs, whose meatless sausage rolls were launched in January last year to roaring success, amid high consumer demand for plant-based alternatives. 

The Greggs sausage roll costs 5p less than Ginsters' version at £1.20, although it also weighs 29g less at 101g

The Greggs sausage roll costs 5p less than Ginsters' version at £1.20, although it also weighs 29g less at 101g

The Greggs sausage roll costs 5p less than Ginsters’ version at £1.20, although it also weighs 29g less at 101g 

The M&S £1.50 sausage rolls are made from a soya filling, seasoned with sage, thyme, mace and black pepper in a dairy-free puff pastry

The M&S £1.50 sausage rolls are made from a soya filling, seasoned with sage, thyme, mace and black pepper in a dairy-free puff pastry

The M&S £1.50 sausage rolls are made from a soya filling, seasoned with sage, thyme, mace and black pepper in a dairy-free puff pastry

The Greggs sausage roll costs 5p less than Ginsters’ version at £1.20, although it also weighs 29g less at 101g. It also comprises a Quorn filling and was ‘designed to mirror some of the sausage roll’s classic features,’ according to the company. 

The success of the Greggs sausage roll led to a second plant-based product, the vegan steak bake, which was launched last month.  

It comes after M&S began selling hot plant-based sausage rolls in stores around the UK for £1.50, made from a soya filling, seasoned with sage, thyme, mace and black pepper in a dairy-free puff pastry. 

Wall’s Pastry is another example of a company cashing in on the turn away from meat, after they released their first vegan range, which includes its own vegan sausage roll, Wall’s Vegan Jumbo Roll. 

The Wall’s range uses the stalks of oyster mushrooms for its innovative vegan mince.