Elizabeth Hurley, 54, looks incredible in a purple strapless bikini as she posed by the sea for another stunning social media snap
She has channelled her love of swimwear into designing her own luxury pieces.
And Elizabeth Hurley, 54, looked sensational in a skimpy purple bikini in a photo shared to her swimwear page on Sunday.
The model stood in front of crystal blue waters in the sizzling snap wearing one of her own designer items that draws attention to her washboard abs.
Gorgeous: Elizabeth Hurely, 54, looked sensational in a skimpy purple bikini in a photo shared to social media on Sunday
She wore her chestnut hued tresses loose and looked glowing with a natural tan.
The designer shared details of where to shop the eye-caching two-piece in the caption.
She recently rubbished the idea of her ‘parading around’ in a bikini in public and revealed that she much prefers to ‘cover up’ instead.
But that didn’t stop her from stripping down to her swimwear on her arrival to the Maldives earlier this week.
The actress looked sensational as she posed under a tree in a strapless white two-piece that made sure to show off her age-defying physique.
Wow factor: Elizabeth stripped down to her swimwear on her arrival to the Maldives and shared a sizzling snap of herself in her barely-there bikini with fans on Instagram
Elizabeth looked incredible as she modelled one of her own designs that paired together a plunging bandeau bikini top, that struggled to contain her assets, and matching bikini briefs that tied together at the hips.
She wore a glam make-up look for her beach-inspired photoshoot and left her caramel locks down in tousled waves.
Tagging her swimwear brand, Elizabeth Hurley Beach, the model teased: ‘Hello from the glorious Maldives.’
‘I like to cover up!’ It comes after Elizabeth insisted she is ‘much too old’ to be parading around in her swimwear in public at the beach
Her stunning post comes after Elizabeth insisted she doesn’t like to parade around publicly in her bikini, despite littering her Instagram page with revealing snaps and modelling her own collection on the website for her swim brand.
Speaking on Susannah Constantine’s podcast, My Wardrobe Malfunction, she said: ‘Most people are fine lying down, but when they stand up they want to cover up, including me.
‘I like to cover up a lot. I certainly wouldn’t walk round a public beach parading in a bikini anymore. I’m much too old. But, privately, of course.’
Elizabeth is mum to son Damian, 17, and the pair are often shocking fans with just how similar they look.
Spitting image: She is mum to 17-year-old son Damian, who looks strikingly similar to his famous mum and is now following her footsteps into modelling
Damian, who counts Hugh Grant and Elton John as his godfathers, is the spitting image of his famous mum and is now following in her footsteps and making a name of himself in the fashion world.
He signed with agency Tess Management in September 2018.
Speaking previously about the close bond she and Damian share, Elizabeth told You magazine: ‘I rather think I’ve simply been blessed with a child whose personality gels with mine.
‘Friends who have several children always admit, although they love them all equally, inevitably there’s one whose personality mirrors their own and they “get” each other better. It’s definitely nature not nurture.’
Close: Elizabeth has said she feels ‘blessed’ to share such a strong bond with son Damian: ‘I’ve simply been blessed with a child whose personality gels with mine’