‘She does things in her own way’: Goop’s chief content officer Elise Leohnen defends her ‘amazing boss’ Gwyneth Paltrow – and insists episodes in their Netflix series are ‘deeply grounded in science’
Gwyneth Paltrow’s new Netflix docu-series The Goop Lab features everything from an employee’s exorcism to orgasm workshops.
And while the show has been panned by audiences due to it’s wacky take on wellness, Goop’s chief content officer Elise Leohnen says her boss Gwyneth is simply misunderstood.
Speaking to Today’s Brooke Boney on Monday, Elise described Gwyneth as ‘an amazing boss’.
‘She’s unlike most bosses in she didn’t grow up in the traditional corporate culture. She does things in her own way as you can imagine,’ Elise added.
Elise went on to describe Goop as a ‘deeply polarising brand’, and blamed the media for publishing sensationalised stories about it’s business practices.
When asked to describe what viewers can expect from Netflix’s The Goop Lab, Elise explained: ‘Some of the episodes are deeply grounded in science and research and others are far more exploratory.’
‘She does things in her own way’: Goop’s chief content officer Elise Leohnen (pictured) defends her ‘amazing boss’ Gwyneth Paltrow during an interview with Today’s Brooke Boney on Monday
‘We’re essentially saying, ‘This is happening and it’s real but we have no idea what’s happening- and that’s OK too.’
The Goop Lab focuses on the boundary-pushing, and sometimes dangerous, wellness treatments featured on Gwyneth’s famous lifestyle website.
In a statement about the show, Gwyneth said: ‘The Goop Lab explores the universal questions we’re inherently curious about’.
Unique: Elise described Gwyneth as ‘an amazing boss’ who marches to the beat of her own drum
What to expect: Elise explained that ‘some of the episodes are deeply grounded in science and research and others are far more exploratory’. Pictured: Elise being exorcised in an episode of The Goop Lab
‘We took the open-minded approach that we’ve cultivated at Goop and applied a different, visual lens with Netflix. In the process, we found new ways to answer this: How do we make the most of our lives?’
Gwyneth has come under fire over the years for touting eccentric and expensive health fads on Goop, including vaginal steams, a ‘psychic vampire repellent,’ and detoxes.
In September 2018, Goop paid $145,000 to settle a lawsuit accusing it of making unsubstantiated claims about the health benefits of vaginal eggs and a flower essence that ‘could help prevent depression.’
Goop has been barred from making any claims regarding the health benefits of its products ‘without possessing competent and reliable scientific evidence,’ and from manufacturing or selling any falsely advertised medical devices.
Controversial: Gwyneth has come under fire over the years for touting eccentric and expensive health fads on Goop, including vaginal steams, a ‘psychic vampire repellent,’ and detoxes