Jacqueline Jossa’s In The Style range breaks records as it becomes brand’s fastest selling collection ever with items disappearing in SIX MINUTES
Jacqueline Jossa has broken records with the launch of her In The Style clothing range – becoming the brand’s fastest-selling collection ever.
The I’m A Celebrity winner’s collection sold out within six minutes of being put up for sale on Thursday, with In The Style bosses scrambling to restock it due to the high demand.
The reality star, 27, signed the fashion deal for an eye-popping six-figure sum after her I’m A Celebrity win and fans bought her range four times quicker than any other collection.
Jacqueline Jossa has broken records with the launch of her In The Style clothing range – becoming the brand’s fastest-selling collection ever
In The Style boss Adam Frisby wrote on Instagram of the success: ‘What an incredible day yesterday was, a record breaking day for @inthestyle and the fastest selling collection ever!
‘I want to thank @jacjossa for just being her, what an incredible mum, wife, women she is and that’s why she is so successful because she’s so real and genuine and I’m very proud to have her as part of the ITS family and representing everything I want my brand to be!’
Another post on the In The Style Instagram page read: ‘Yesterday’s launch became the fastest selling collection in our history.
‘The collection is sold out but due to huge demand we will be restocking the full collection.’
Congratulations: The I’m A Celebrity winner’s collection sold out within six minutes of being put up for sale on Thursday
Jacqueline threw a launch party at Tape London on Thursday night with celebrity guests including her I’m A Celebrity co-stars Roman Kemp and Nadine Coyle, Love Island’s Joe Garratt, Bella Hassan and Michael Griffiths, as well as Hollyoaks star Jorgie Porter and former EastEnders actor Ricky Norwood.
The former EastEnders star joins a string of celebrities – including Billie Faiers, Charlotte Crosby and Dani Dyer – in representing the brand, with an exclusive range featuring loungewear, eveningwear and day-time essentials.
Speaking to MailOnline, she revealed: ‘I’m so excited to be working with In The Style, I’ve shopped with them for years… With my collection, I want to make ladies feel confident and strong, classy and sexy all at the same time.’
Lucrative: The reality star, 27, signed the new fashion deal for an eye-popping six-figure sum after her I’m A Celebrity win
Jacqueline shot to fame on EastEnders before soaring to further prominence with her victorious stint on I’m A Celeb last year.
When asked about her choice of collaboration, the star said: ‘I chose to team up with In The Style because I’ve shopped with them for years…
‘I love all the clothes and they represent everything I believe in! They really do have something for everyone. From being a customer I really believe in the brand, it’s not all photoshop and filters it’s real women looking and feeling fantastic.’
The stunner seemed determined to represent all women, she went on: ‘Of course the range will represent me, but not just me, I want it to represent all women!’
‘Jacqueline’s In The Style range has been a huge success and that’s because so many people find her relatable,’ a source told the Sun.
‘She’s always struggled to find affordable, yet fashionable clothes for her size and after leaving the jungle made it her mission to make it a reality.’
In demand: Fans bought her range four times quicker than any other collection