She’s a style icon as well as a chart-topper, and Rita Ora is starring in another stunning shoot for her collaboration with Deichmann.
The star is the face of the Spring/Summer 2020 collection for Europe’s largest shoe retailer, launching her bold new Colour Up collection this month.
In exclusive behind the scenes images from the Miami shoot, Rita wows in glam gowns teamed with the rainbow bright shoes.
Spring brights: Rita Ora is starring in another stunning shoot for her collaboration with Deichmann, modelling the shoe brand’s new S/S 2020 collection on a Miami beach
Colour block trainers with embossed soles and metallic trim guarantee a cool, sporty look, while sling backs and croc-effect loafers add the finishing touch to chic summer outfits.
The shoot sees Rita posing on a gorgeous beach as well as taking to the ocean and being suspended from high wires.
Speaking in an exclusive behind the scenes video, Rita laughed that the shoot hadn’t been without danger, as she revealed ‘We nearly fell into the sea!’
Glam: In exclusive behind the scenes images from the Miami shoot, Rita wows in glam gowns and sportswear teamed with the rainbow bright shoes
Action! The chart-topper put her all into the shoot, striking dramatic poses for the camera
‘There’s been a lot of wind, there’s been trampolining, it’s been crazy, it’s like shooting a music video.’
Rita also revealed her style inspiration in the video, gushing that her group of a-list pals are always providing her with fashion tips.
‘It comes from my friends, I’ve got some really stylish friends!’ she explains, but adds that she’s confident in her own sense of style, saying: ‘I like to rely on my taste, I feel like I’ve got good taste. I really follow my gut.’
Flying high: The shoot sees Rita posing on a gorgeous beach as well as taking to the ocean and being suspended from high wires
Colouful: Colour block trainers with embossed soles and metallic trim guarantee a cool, sporty look, while sling backs and croc-effect loafers add the finishing touch to chic summer outfits
Rita has been working hard in 2020, unveiling her new single How To Be Lonely last week, which was written by fellow chart-topper Lewis Capaldi.
Speaking about the new track on the Capital Breakfast Show with Roman Kemp last week, Rita described how she finds being alone ‘liberating’ after her breakup.
She doesn’t refer to which breakup this was, but her most notable ones include Andrew Watt and Andrew Garfield.
All at sea: Speaking in an exclusive behind the scenes video, Rita laughed that the shoot hadn’t been without danger, as she revealed ‘We nearly fell into the sea!’
Lights, camera, action: ‘There’s been a lot of wind, there’s been trampolining, it’s been crazy, it’s like shooting a music video,’ she said of the very glam shoot
Retro vibes: One shot sees the blonde modelling platform sandals in a bold yellow hue
She told Roman: ‘Basically what I love about this song, was that I heard it and it was like midway through I guess, you know, breaking up and I kind just was like, you know what “gosh I don’t know why we always put this thing on ourselves of like, oh no we can’t be by ourselves and it’s so hard to be alone”’
‘And all that stuff and I just thought you know what, I thought sometimes it’s really cool and really liberating and I’ve been going through a phase where I’ve been really good at being by myself and like having baths on a Saturday and getting a massage and being OK and being content.
Wow: Another gorgeous shot shows the star in trainers and a lime green tulle gown as she flies through the air
Huge collection: Rita has said she loves the variety of her latest collection
Star of the show: The singer was joined by a huge crew in the sunning location
There she goes! She showed of her athleticism by performing stunts on the high wire
‘And don’t think it’s something to shy away from, and I actually think it’s a beautiful thing because it makes you a better person and I don’t feel like people talk about it enough.
‘So when I heard it, I thought “wow Lewis, you really touched a nerve”, especially for me, so I hope when people listen to it, it touches them too.’
The new Rita Ora for Deichmann collection includes 35 designs for women. It will be available from March 2020 in Deichmann stores as well as online at www.deichmann.com. The prices range from £24.99 to £34.99.
Mellow yellow: Rita has teamed up with the brand for a second collection following the success of her Autumn/Winter collaboration last year
Ready for her close up: The multi-talented star revealed in the behind the scenes video that her a-list pals are her style inspiration
Confidence: ‘It comes from my friends, I’ve got some really stylish friends!’ she explains, but adds that she’s confident in her own sense of style, saying: ‘I like to rely on my taste’
Multi-talented: Rita has been working hard in 2020, unveiling her new single How To Be Lonely last week, which was written by fellow chart-topper Lewis Capaldi=
Single: . Speaking about the new track on the Capital Breakfast Show with Roman Kemp last week, Rita described how she finds being alone ‘liberating’ after her breakup