Maya Jama wows in racy black swimsuit as she celebrates body confidence in sizzling new campaign
Maya Jama is the star of a new campaign with adidas Swim, promoting body confidence in the stunning new shots.
The TV and radio star broke her social media break to share two of the images from her latest collaboration, wowing in a low-cut black swimsuit.
The first shot shows Maya chilling in a swimming pool, showing off her incredible figure in the halter-neck swimsuit.
Water baby: Maya Jama is the star of a new campaign with adidas Swim, promoting body confidence in the stunning new shots
Another shot shared by the star gives a glimpse of behind the scenes at the shoot, as a gorgeous Maya gets her hair styled.
The star shared a powerful message alongside the images, explaining the ethos behind the campaign.
‘New campaign for adidas. Celebrating body confidence whilst swimming,’ a proud Maya wrote.
‘It’s important to love and accept our bodies no matter the shape or size our bodies are powerful & WE ARE ALL BEAUTIFUL.’
Gorgeous: The TV and radio star broke has social media break to share two of the images from her latest collaboration, wowing in a low-cut black swimsuit
‘Also it’s bloody hot today so make sure you stay hydrated and enjoy it while it lasts,’ she added about the current UK heatwave.
As well as scoring big name campaigns, Maya is set to up her bank balance further with a massive new TV deal.
After she stepped down from her Radio 1 show last month, BBC bosses are reportedly keen to offer Maya a big money deal, believing she can be as ‘big as Holly Willoughby’.
The channel is said to be lining up a big money deal to present to Maya to keep her from going to a rival network.
New ventures: Maya announced she was stepping down from her role as BBC Radio 1 Breakfast host last month (pictured on May 2)
A source told The Sun: ‘Maya is seen as one of the biggest stars on the box right now and could easily go on to be as big as Holly Willoughby.
‘At the moment she’s tied to the BBC with her Saturday night show and the door remains open for her to return to Radio 1.
‘But other major channels would also love to have her so the BBC know they need to make sure they don’t lose her, she appeals to a younger audience and has a massive following on social media too so she ticks a lot of boxes for the BBC.’
MailOnline has contacted the BBC and Maya’s representatives for comment.
Last month, BBC Radio 1confirmed Maya had ‘made the difficult decision not to continue her contract’ after two years due to other commitments.
Last week, Maya signed off on Twitter telling fans she needed to take a detox because she was ‘feeling overwhelmed’.
Farewell for now: The Save Our Summer presenter signed off on Twitter last week telling fans she needed to take a detox because she was ‘feeling overwhelmed’