Rita Ora and Jade Thirlwall have joined a slew of stars vowing to ditch social media for Digital Detox Day.
The Hot Right Now hitmaker, 29, and Little Mix singer, 27, took to Instagram on Friday to reveal they’d be backing the campaign, which will see stars taking a break from their accounts on Saturday to raise awareness of mental health.
The campaign has been promoted by YouTube star Zoe Sugg and Rizzle Kicks’ Jordan Stephens, in collaboration with Lush and the organisation IAMWHOLE to ‘help people form healthier relationships with their devices’.
Switching off: Rita Ora (pictured) has led a slew of stars vowing to ditch social media for Digital Detox Day on Saturday to raise awareness of mental health
Stars have been showing their support for the campaign by presenting their hands in a social media snap, featuring a black circle with the word ‘off’ written inside.
A fresh-faced Rita donned a leopard print v-neck knit and styled her blonde locks in a sleek centre parting as she posted a short clip and a picture to her Instagram.
In the video she pushed her hand towards the camera adding: ‘I am whole’.
Logging off: She donned a leopard print v-neck knit and styled her blonde locks in a sleek centre parting as she posted a short clip and a picture to her Instagram
Captioning the snap, she wrote: ‘I’m switching off for my mental health with @IAMWHOLEUK on #DIGITALDETOXDAY #IAMWHOLE’
Support: Little Mix’s Jade Thirlwall also shared a picture to her feed with the campaign’s symbol, a circle drawn onto the palm of her hand with the word ‘off’
Time out: The star revealed how she was stepping away from her devices as part of the Digital Detox Day
Captioning the snap, she wrote: ‘I’m switching off for my mental health with @IAMWHOLEUK on #DIGITALDETOXDAY #IAMWHOLE.’
It comes after Jade shared a picture to her feed captioned: ‘Tomorrow, Saturday 5th I’ll be switching off for mental health by taking part in #DigitalDetoxDay with @iamwholeuk #IAMWHOLE.’
Love Island star Eyal Booker, 25, also shared his support for the switch-off and revealed how while he is ‘a big advocate for social media’ he is mindful of the ‘detrimental impact’.
Open: Love Island star Eyal Booker, 25, also shared his support for the switch-off and revealed how while he is ‘a big advocate for social media’ he is mindful of the ‘detrimental impact’
Encouraging: Zoe Sugg, who has spearheaded the campaign, shared a series of pictures with her hand in the air as she donned a white t-shirt with ‘no social media’ on the front
Natural: The YouTuber wore her caramel tresses in loose waves as she revealed how she ‘was excited to spend tomorrow completely detached from social media and feeling a lot more present’
Sharing a selfie with his hand against the lens, he wrote: ‘I’m switching OFF!! Join me tomorrow in taking a day off all SOCIAL MEDIA for #DigitalDetoxDay.’
The reality star added how he refers to ‘social media and our mental health like a petrol gauge’ in which the tank is full in the morning and slowly depletes throughout the day.
He added: ‘Whilst I’m a big advocate for social media and all it’s benefits I’m realistic in knowing that it also has a detrimental impact on our mental health, especially when I know how much we all scroll aimlessly!!’
Time away: Love Island host Laura Whitmore, 35, shared her support for the Digital Detox Day in a colourful red and yellow ensemble
Stepping away: Youtuber Saffron Barker, 20, revealed that she would be turning off her phone for the day
Zoe shared a series of pictures with her hand in the air as she donned a white t-shirt with ‘no social media’ on the front.
The YouTuber wore her caramel tresses in loose waves as she revealed how she ‘was excited to spend tomorrow completely detached from social media and feeling a lot more present.’
Her boyfriend and YouTuber Alfie Deyes, 26, also shared his support and described how it was ‘more important than ever to be in control of your relationship with social media’.
Priorities: Malin Andersson, 27, spoke about how now is ‘the perfect time to take a break’ from social media
Honest: Strictly Come Dancing star Diane Buswell, 31, posted her support (left) and Joe Sugg, 28, revealed he was turning off for the day (right)
Off: Zoe’s boyfriend and YouTuber Alfie Deyes, 26, also shared his support and described how it was ‘more important than ever to be in control of your relationship with social media’
Jordan Stephens posted a snap to his Instagram where he shared that it was important to ‘rekindle our love of presence and look up.’
The palm with the word ‘off’ written inside it is aimed to act as an ‘out-of-office’ symbol so people are aware that the individual will not be reachable on social media.
It comes as the Digital Detox Day website reveals how social media is ‘more addictive than smoking and alcohol’, according to The Royal Society Of Public Health.
Supportive: Celebs Go Dating star Anna Williamson, 39, posted her selfie backing the switch-off
It comes after Celebs Go Dating star Anna Williamson, 39, posted her selfie backing the switch-off along with Love Island host Laura Whitmore, 35.
Author Scarlet Curtis, 25, posed with her palm to Instagram as she praised the campaign.
In her caption, she revealed how it is ‘shining a light on the good AND bad consequences of social media usage on our mental health.’
And X Factor star Ella Henderson, 24, revealed she was logging off her devices as she posed on the ground with a face mask and her hand bearing the word ‘off’.
Detox: Singer Ella Henderson, 24, crouched on the ground as she posed with her palm stating ‘off’
Important: Rizzle Kicks’ Jordan Stephens revealed how everyone should try to ‘rekindle our love of presence’