The Bachelorette is beaten by Gogglebox in a later time slot

The Bachelorette failed to deliver big ratings for its second episode of the season on Thursday night.

The dating show pulled in just 543,000 viewers in the five-city metro market and was beaten by Gogglebox, which airs at a later time slot.

Channel Ten’s Gogglebox was the most-watched entertainment program of the night with 613,000 metro viewers.

The Bachelorette airs at 7.30pm on Wednesday and Thursday, while Gogglebox plays directly after the dating show at 9pm on Thursday.

It comes after Bachelorette’s first episode attracted the lowest ever premiere ratings in the franchise’s history on Wednesday night.

The broadcast was watched by just 628,000 viewers in the five-city metro market, putting it behind several other entertainment programs.

Channel Nine’s The Block was the most-watched entertainment program of the night with 744,000 metro viewers.

ABC’s Hard Quiz also came in ahead of the Channel Ten dating show, drawing in an audience of 672,000 in the five major cities.

In previous years, The Bachelorette has fared much better.  

Angie Kent’s season in 2019 launched to 716,000 metro viewers.

Meanwhile, Sophie Monk’s season in 2017 drew the franchise’s highest ever numbers with 951,000 metro viewers tuning in to see the singer and actress meet her suitors.

In 2015, the inaugural series pulled in 875,000 metro viewers. About 655,000 people tuned in for the 2016 premiere, while 631,000 watched Ali Oetjen’s premiere in 2018.