Screwed over: Public votes to rename road next to a Spanish Ikea as I’m Missing A Screw Street
- Ikea gave the public the chance to rename street next to their store in Valladoid
- The winning entry beat contenders such as There’s No Place Like Home Street
- The Swedish company decided to herald the new shop with a Facebook poll
Ikea has given people the chance to rename a street next to its new Spanish store – and the result caused a stir.
The public voted to name the stretch of road next to the new branch in Valladoid, northern Spain, Calle Me Falta un Tornillo, or I’m Missing a Screw Street.
The Swedish flat-pack company decided to herald the opening of the new store with a Facebook poll.
More than a thousand people cast their votes, with 54 per cent backing the winning street name.
The public voted to name the street next to the Spanish Ikea I’m Missing a Screw Street
Ikea decided to herald the opening of the new store in Valladoid, Spain, with a Facebook poll
The triumphant entry beat other suggestions including There’s No Place Like Home Street or Hug on the Couch street, according to El Pais.
The hilarious new street name gained traction on social media, with one user, whose post was retweeted more than 7,200 times, saying: ‘Google Ikea Valladolid and see what street it’s on, you won’t regret it.’
Another user tweeted: ‘I have made a request from Ikea and looking at the bill, I have gone mad. Do you know it is on a road called I’m Missing a Screw and the street exists?’
As part of the campaign, IKEA raffled off ten personalised reproductions of the plaque bearing the name of the winning street.
The I’m Missing a Screw Street is near to the Rio Shopping retail park, meaning not only Ikea customers are treated to the funny name.
The winning entry beat other suggestions including There’s No Place Like Home Street
IKEA launched the online vote with the title ‘Our best street has your name on it’.
The street name is still a source of amusement, despite it dating back to 2011. The recent tweets urging their followers to search for the poll winner have sent it back to prominence.
IKEA’s Facebook account launched the online vote with the title ‘Our best street has your name on it’.
The Swedish firm wanted to make the first store to open in the Catilla y León region as memorable as possible to residents.
A spokesman for Ikea told El Pais: ‘It was something special that was only done there, and it was very well received.’
This isn’t the first time the public have revelled at the chance of creating memorable titles in online polls.
In 2016, Boaty McBoatface was the British people’s choice when they were asked to name a polar research ship. The name received nearly 125,000 votes and the competition went viral – but in the end the vessel was named after Sir David Attenborough.