WPP boss says advertising giant poised to go on buying spree

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Boss of WPP says advertising giant is poised to go on buying spree after patching up finances

By Daily Mail City & Finance Reporter

Published: | Updated:

The boss of WPP says the advertising giant is poised to go on a buying spree after patching up its finances. 

Mark Read said the firm was now in ‘better shape’ after he launched a turnaround plan in 2018 and simplified its vast structure. 

Expansion plan: Mark Read said the firm was now in ‘better shape’ after he launched a turnaround plan in 2018

‘It is time to start to look at how we grow,’ the 53-year-old told the Financial Times. 

WPP was built into a global empire by former boss Sir Martin Sorrell. 

However, his successor Read has reduced its brands from 484 to 250, merged agencies and sold data business Kantar.

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