Jennifer Lopez, 51, says that beauty ‘does not have an expiration date’

Jennifer Lopez  launched her beauty line, JLo Beauty, over the weekend. 

And on Sunday night the 51-year-old Hustler actress showed off her chest in a plunging brown swimsuit to share the news during a sizzling video.

The fiancee of Alex Rodriguez, whose next movie is Marry Me with Owen Wilson, said in her new promo, ‘Beauty does not have an expiration date,’ in what could be seen as a reference to her looking so great over 50.

Still hot: Jennifer Lopez launched her beauty line, JLo Beauty, over the weekend. And on Sunday night the 51-year-old Hustler actress showed off her chest in a plunging  swimsuit to share the news during a sizzling video

The line will drop on January 1.

‘This isn’t just a passion project, it’s a 30-year dream. I can’t wait to share my skincare secrets with you!!’ she said in the video from Jason Bergh. 

The star also said: ‘Are you ready for THAT glow?’

In the clip she is seen in a plunging swimsuit as she poses against a wood wall and also lays in the shallows of an ocean. 

She puts in the gym hours: The fiancee of Alex Rodriguez, whose next movie is Marry Me, said in her new promo, 'Beauty does not have an expiration date,' in what could be seen as a reference to her looking so great over 50

She puts in the gym hours: The fiancee of Alex Rodriguez, whose next movie is Marry Me, said in her new promo, ‘Beauty does not have an expiration date,’ in what could be seen as a reference to her looking so great over 50

What a body: The camera is seen going from her chest to her hips as she lays in the water

So Jenny From The Block: The siren shows off her body a lot to sell makeup

What a body: The camera is seen going from her chest to her hips as she lays in the water

Lopez showed off a bronzed glow as she posed in the pool. 

Wearing only a black bra, she flashed her ample cleavage while sporting styled wet hair.  

She took to the line’s new Instagram page that said ‘the secret is almost out,’ as she gave fans a chance at early access to the collection. 

Posting a glistening sea of rose gold to her page that spelled out ‘JLO BEAUTY,’ she captioned the image, ‘JLO BEAUTY DROPS 1/1/21… Are you ready for THAT glow?’ 

Now up close: She took to the line's new Instagram page that said 'the secret is almost out,' as she gave fans a chance at early access to the collection

Now up close: She took to the line’s new Instagram page that said ‘the secret is almost out,’ as she gave fans a chance at early access to the collection

That glow: Posting a glistening sea of rose gold to her page that spelled out 'JLO BEAUTY,' she captioned the image, 'JLO BEAUTY DROPS 1/1/21... Are you ready for THAT glow?'

That glow: Posting a glistening sea of rose gold to her page that spelled out ‘JLO BEAUTY,’ she captioned the image, ‘JLO BEAUTY DROPS 1/1/21… Are you ready for THAT glow?’

Fun take: The beauty page reveals a first glimpse at a potential product with rose gold casing to match the visuals. The image was captioned 'Beauty THAT hustles,' - referring to her starring role in the film Hustlers - with Lopez replying to the image, 'We just did THAT!'

Fun take: The beauty page reveals a first glimpse at a potential product with rose gold casing to match the visuals. The image was captioned ‘Beauty THAT hustles,’ – referring to her starring role in the film Hustlers – with Lopez replying to the image, ‘We just did THAT!’

The site reads, ‘Now your glow has no expiration date,’ and the line features a few witty lines to accompany the teaser images. 

The beauty page reveals a first glimpse at a potential product with rose gold casing to match the visuals. 

The image was captioned ‘Beauty THAT hustles,’ – referring to her starring role in the film Hustlers – with Lopez replying to the image, ‘We just did THAT!’ 

Lopez already has a perfume named Glow, and is now continuing to solidify her spot in the beauty space.   

At Sunday’s E! People’s Choice Awards, Lopez was honored with the People’s Icon Award as she is celebrated for her contributions to music, film, TV and fashion. She stood out in a red Christian Siriano mini dress.

Glow gal: Lopez already has a perfume named Glow, and is now continuing to solidify her spot in the beauty space

 Glow gal: Lopez already has a perfume named Glow, and is now continuing to solidify her spot in the beauty space

‘Before 2020 we were obsessing about winning this award or getting nominated for that award or we were caught up in who sold the most records or box office opening or crazy stuff like did we get the latest drop before anybody else. But not this year. This year was the great leveler,’ she said.

She went on: ‘It showed us what mattered, what didn’t. And for me, reinforced what mattered most: People, all of us, together. Helping each other, loving each other, being kind to each other.

‘Your belief and your faith in me motivates me to keep going and sometimes when I’m tired or beaten down, like a lot of us have been this year, it’s my family, friends, my babies and my fans, you guys, who have lifted me up when I couldn’t lift myself. I am so grateful to have you, to have that in my life.’

A hit at the show: At Sunday's E! People's Choice Awards, Lopez was honored with the People's Icon Award as she is celebrated for her contributions to music, film, TV and fashion

A hit at the show: At Sunday’s E! People’s Choice Awards, Lopez was honored with the People’s Icon Award as she is celebrated for her contributions to music, film, TV and fashion

JLo said it had been harder for her as a Latina to pursue her dreams and succeed and she said she hoped to inspire girls ‘in all ages and all colors, from all over the world’ to know they can do whatever they want and be proud of who they are.

She ended her speech with a plea for unity, saying: ‘I accept this award with great humility and gratitude, and hope we can begin to heal as a country and stand together united and proud, and in harmony.’

The show took place at the Barker Hanger in Santa Monica with Demi Lovato as host.  

Good speech: 'Your belief and your faith in me motivates me to keep going and sometimes when I'm tired or beaten down, like a lot of us have been this year, it's my family, friends, my babies and my fans, you guys, who have lifted me up when I couldn't lift myself,' said Jenny

Good speech: ‘Your belief and your faith in me motivates me to keep going and sometimes when I’m tired or beaten down, like a lot of us have been this year, it’s my family, friends, my babies and my fans, you guys, who have lifted me up when I couldn’t lift myself,’ said Jenny