Fury as black man is savagely beaten to death by supermarket security guards in Brazil

The beating of a black Brazilian man to death by supermarket security guards on the eve of the country’s Black Consciousness Day has sparked mass outrage.

A short clip showed one guard restraining Joao Alberto Silveira Freitas just outside the doors of a Carrefour supermarket in the city of Porto Alegre.

The other guard could be seen pummelling him with repeated blows to the face, ahead of Friday’s annual commemoration. 

A store employee stood to the side filming the horrifying incident, while other clips – shot afterward – showed a guard kneeling on Freitas’ back.

Dozens of anti-racism protesters entered a Carrefour in Brazil’s capital, Brasilia, on Friday morning, chanting ‘Black lives matter!’.

One held a sign reading: ‘Don’t shop at Carrefour. You could die.’ Inside another Carrefour in Rio de Janeiro, protesters shouted ‘Carrefour Killer!’ as a black man lay still atop the conveyor belt of a checkout. They forced the store’s closure. 

In Sao Paulo, protesters smashed the front window of a Carrefour, scattered goods from shelves over the floor and set a fire that employees hurried to extinguish. 

A short clip showed one guard restraining Joao Alberto Silveira Freitas just outside the doors of a Carrefour supermarket in the city of Porto Alegre. The other guard could be seen pummelling him with repeated blows to the face, ahead of Friday’s annual commemoration

Jonata Anjo lies on a checkout counter at a Carrefour supermarket during a protest against the murder of Black man Joao Alberto Silveira Freitas at a Carrefour supermarket the night before

Jonata Anjo lies on a checkout counter at a Carrefour supermarket during a protest against the murder of Black man Joao Alberto Silveira Freitas at a Carrefour supermarket the night before

Activists including members of Black Lives Matter march against the murder of Black man Joao Alberto Silveira Freitas at a Carrefour supermarket

Activists including members of Black Lives Matter march against the murder of Black man Joao Alberto Silveira Freitas at a Carrefour supermarket

A demonstrator damages a storefront during a march in Sao Paulo on National Black Consciousness Day and in protest against the death of Joao Alberto Silveira Freitas

A demonstrator damages a storefront during a march in Sao Paulo on National Black Consciousness Day and in protest against the death of Joao Alberto Silveira Freitas

Activists including members of Black Lives Matter demonstrate inside a Carrefour supermarket against the murder of Black man Joao Alberto Silveira Freitas

Activists including members of Black Lives Matter demonstrate inside a Carrefour supermarket against the murder of Black man Joao Alberto Silveira Freitas

Demonstrators march in Sao Paulo during the National Black Consciousness Day and in protest against the death of Joao Alberto Silveira Freitas

Demonstrators march in Sao Paulo during the National Black Consciousness Day and in protest against the death of Joao Alberto Silveira Freitas

Demonstrators burn objects to block a street during a protest against racismDemonstrators burn objects to block a street during a protest against racism

Demonstrators burn objects to block a street during a protest against racism

Carrefour released a statement lamenting Freitas’ ‘brutal death,’ and said it will end its contract with the security company, fire the store manager who was on duty and close the Porto Alegre store out of respect for the victim. 

The men who beat Freitas have been detained and are being investigated for homicide due to the victim’s asphyxiation and his inability to defend himself, the civil police chief for the southern state of Rio Grande do Sul said. 

One of the men was a temporary military police officer who was off-duty, said Rodrigo Mohr, head of the state’s military police.

The two spoke on a Twitter video posted by Gov. Eduardo Leite, who highlighted recent state policies enacted to combat racial intolerance.

‘Unfortunately, on this day in which we should be celebrating those public policies, we come across scenes that leaves us all indignant due to the excessive violence that caused the death of a Black citizen at the supermarket,’ he said.    

Black Consciousness Day is observed as a holiday in many parts of Brazil. 

In Rio on Friday, a group of people participated in a celebration with Afro-Brazilian dance and music in the working-class Santa Marta favela. 

A woman puts out a fire at a vandalized Carrefour store during a march in Sao Paulo on National Black Consciousness Day and in protest against the death of Freitas

A woman puts out a fire at a vandalized Carrefour store during a march in Sao Paulo on National Black Consciousness Day and in protest against the death of Freitas

A man climbs a 'mountain' of tires put by protesters in a Carrefour supermarket in the Barra da Tijuca neighborhood, to prevent sales during a protest against racism, in Rio de Janeiro

A man climbs a ‘mountain’ of tires put by protesters in a Carrefour supermarket in the Barra da Tijuca neighborhood, to prevent sales during a protest against racism, in Rio de Janeiro

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