Sacha Baron Cohen’s child has the bargain $15 Kmart beach towel every kid in Australia seems to own

Sacha Baron Cohen’s child was wrapped in a recognisable item during an outing at Byron Bay’s local swimming pool on Monday.

The youngster was draped in Kmart’s $15 hooded beach towel, which has proven to be a hit with beachgoers this summer.

The 49-year-old Borat star spoke to his child, who was covered up in the oversized grey beach towel with white stripes.

The poncho-style towel also features a hood and fringing down the bottom, and has a four-and-a-half star rating with fans online.

‘This hooded beach towel is the perfect accessory for a beach day to cover up yourself after a dip in the ocean,’ reads the product’s description online.

And customers who had purchased the product couldn’t help but rave about the item in the reviews section.

‘Nice towel, good price, and quick delivery, happy with my purchase,’ wrote one person, while another added, ‘Looking forward to using this on beach days. Feels quite warm. Quite roomy’.

‘Now all his friends want one. It has been great for school swimming and feels wonderful,’ read another review. 

Meanwhile, Sacha covered up in a long-sleeve blue rash vest, which he paired with grey shorts. 

The British actor also wore a navy baseball cap and black sunglasses, and carried a backpack on his shoulders. 

At one stage, he appeared to have his hands full as he carried a pile of beach towels, a drink and a pair of swimming goggles. 

Sacha seemed to steer clear of the water, and was seen holding a takeaway coffee cup while checking his phone by the side of the pool.