Gap unveiled the first item in its highly anticipated collaboration with Kanye West on Tuesday.
The San Francisco–based clothing retailer shared a striking baby blue puffer jacket to coincide with the rap superstar’s 44th birthday.
But many fans eager to snap up the pricey jacket were left disappointed after it sold out within only a few hours.
Gone! Gap unveiled its first collaboration with Kanye West’s Yeezy brand on Tuesday for his 44th birthday, only for it to sell out within a few hours. He’s seen in Paris in March 2020
New venture: Kanye launched a partnership with Gap back in June 2020 that reportedly lasts for 10 years, with the option to renew after five. The brand expects it to bring in $1 billion;
The lustrous blue jacket won’t be ready for some time, but lucky shoppers were able to preorder it shortly after it appeared at the top of the Gap homepage.
The shiny coat looked thick and toasty in photos shared by the brand online, though it may not be practical for particularly chilly locations as there’s no zipper to hold it closed.
The item is described as a ’round’ jacket and likely signaled that consumers and fans of Kanye are primed to snap up his Yeezy collaborations with Gap.
The coat sold for $200, making it considerably more expensive than the brand’s average jacket price.
Its manufactured from recycled nylon and is set to start shipping in the fall of this year.
Kanye wore the jacket prior to its official unveiling last week, while pairing it with an eerie balaclava with small breathing holes punched out on the front and illustrations of Jesus.
Blue mood: The ’round’ blue puffer coat looks nice and toasty, but wears won’t have a zipper to keep it close. The $200 coat is made from recycled nylon
Homage: Last year, Kanye announced the partnership by unveiling a new, slightly asymmetrical Yeezy logo in the style of the classic Gap logo
So far, neither Kanye nor Gap have announced a follow-up release to the coat, though the brand’s website allows those who missed out on it to input their clothing sizes and sign up for notifications of future products.
The clothing collaboration was first announced in June of last year, with Gap advertising that its Yeezy items would be ‘modern, elevated basics for men, women and kids at accessible price points.’
The Jesus walks rapper will even extend his ‘design vision’ to how his clothing is displayed in stores, according to The New York Times.
A source close to the negotiations said that the two parties had launched a 10-year deal which can be renewed after five years.
Gap, which earned $4.6 billion in 2019, is reportedly hoping the collaboration with Kanye could earn it an additional $1 billion.
It seems like a solid match for the musician, who once worked at a Gap location and told Style.com in 2015 that he would ‘like to be the Steve Jobs of the Gap.’
Still affectionate: Kanye wife Kim Kardashian, 40, filed for divorce back in February, but even amid their marital turmoil she shared a sweet birthday tribute to her soon-to-be ex-husband
Good daddy: The singer had on a joyous grin as he doted on his four children: North, seven, Saint, five, Chicago, three, and Psalm, two
Sweet: ‘Love U for Life!’ Kim gushed, while including a cute photo of Kanye in a red sweater from 1987 when he was around 10 years old
Kanye wife Kim Kardashian, 40, filed for divorce back in February, but even amid their marital turmoil she shared a sweet birthday tribute to her soon-to-be ex-husband.
The Keeping Up With The Kardashians star made it a family affair as she shared a throwback photo of the two adults with their three eldest children, North, seven, Saint, five, and Chicago, three, who was only a baby in the picture taken aboard a private jet.
The photo appeared to have been snapped before two-year-old Psalm West had even been born.
‘Love U for Life!’ Kim gushed in her short caption after wishing the Monster rapper a happy birthday.
A more recent photo showed Kanye being a doting father to his four children. He leaned down to help Psalm stand up for the photo and showed off a joyous grin
Kim also included a cute photo of him in a red sweater that was snapped in 1987, when he would have been around 10 years old.
Better times: Khloé Kardashian shared a playful photo of herself and her partner Tristan Thompson standing up to their midriffs in cool blue water just off a tropical shore
Khloé Kardashian and Kris Jenner were among the other family members wishing Kanye a happy birthday.
‘Happy Birthday Happy birthday to my brother for life!!! Have the best birthday Ye! Sending you love and endless blessings!!’ wrote Khloe, 36.
She shared a playful photo of herself and her partner Tristan Thompson standing up to their midriffs in cool blue water just off a tropical shore.
For her tribute, Kim and Khloé’s mother Kris shared an older photo of herself walking with Kanye, who wore a sparkling white sequined jacket, as they held hands.
Happy Birthday #kanyewest!!’ she wrote.
Old friends: For her tribute, Kim and Khloé’s mother Kris shared an older photo of herself walking with Kanye, who wore a sparkling white sequined jacket, as they held hands