Shoppers go wild over an ‘unreal’ new $6 bakery item at Coles which some say is the ‘best’ they’ve ever eaten
- Coles’ fancy new doughnut range is causing a stir on social media
- The supermarket’s Donut Mind If I Do collection has already gone viral on TikTok
- Food blogger Sammy Dyer said he was so impressed he grabbed two boxes
- Flavours include cookies and cream, raspberry cheesecake and caramel crunch
A decadent new doughnut range is causing a stir on social media, days after hitting shelves at Coles stores across Australia.
The supermarket’s ‘Donut Mind If I Do’ collection has already gone viral on TikTok after Adelaide food blogger, Sammy Dyer, lavished praise on it in a recent video.
‘Guess what, Coles has a new doughnut range – I grabbed two boxes because I just couldn’t help myself,’ the 25-year-old wrote in the caption.
The doughnuts, which are sold in packs of two for $6, come in a variety of indulgent flavours – and Mr Dyer claims they’re the best store-bought ones he’s ever eaten.
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A decadent new doughnut range (pictured) is causing a stir on social media, days after hitting shelves at Coles stores across Australia
‘Compared to other supermarkets, they’re the best I’ve had,’ he told Daily Mail Australia.
The Instagram food critic said he picked up two boxes, one with a cookies and cream and raspberry cheesecake doughnut, and the second with a caramel crunch and choc caramel doughnut.
Other flavours include chocolate iced jam, rocky road and the old Aussie classic, fairy bread.
Mr Dyer said the doughnuts were ‘pretty damn filled’ and made from a ‘heavy’ dough which he liked, dubbing them ‘delicious’ and ‘unreal’.
But his review, which has racked up more than 372,000 views since it was shared online on September 16, divided opinion.
While dozens said they were excited to try the new range, others said they were disappointed by how dry the doughnuts were aside from the filling.
‘Such a let down, they had potential but no,’ one man wrote.
Since launching earlier this month, the Donut Mind If I Do range has proved particularly popular in one Australian state.
The supermarket’s ‘Donut Mind If I Do’ collection went viral on TikTok after Adelaide food blogger, Sammy Dyer, lavished praise on it in a recent video
Coles category manager for bakery cakes, Katie Storey, told news.com.au that Victorian shoppers are eating more doughnuts compared to anywhere else in the country.
‘Doughnuts have grown in popularity particularly with millennials and Gen Z shoppers,’ Ms Storey said.
‘We wanted to develop a range of great quality, flavoursome doughnuts to inspire and emulate what customers are currently purchasing at independent doughnut retailers.’
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