Australia: Wonder bread set to roll out a major change to its popular range of sliced bread

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Australia’s iconic bread brand Wonder is set to roll out a MAJOR change to its popular loaves

  • Wonder is set to roll out a major change to its popular range of slice bread
  • The company is working to remove almost 50 million plastic bread tags
  • In a huge move, the brand has also made its bread bags 100 per cent recyclable
  • Consumers can return empty bread bags to be recycled at selected stores

By Cindy Tran for Daily Mail Australia

Published: | Updated:


Australia’s iconic brand Wonder has announced major plans to ditch plastic bread tags in favour of recycled cardboard. 

The company is working to remove almost 50 million plastic bread tags that potentially end up in landfills and the ocean every year.

In a huge move, the brand has also made its bread bags 100 per cent recyclable, saving approximately 400 tonnes of plastic from being produced annually.

Australia’s iconic brand Wonder has announced major plans to ditch plastic bread tags in favour of recycled cardboard

The company is working to remove almost 50 million plastic bread tags that potentially end up in landfills and the ocean every year (picture of the plastic bread tags alongside a recycled cardboard tag)

The company is working to remove almost 50 million plastic bread tags that potentially end up in landfills and the ocean every year (picture of the plastic bread tags alongside a recycled cardboard tag)

Tips for recycling and saving electricity at home

1. Once you’ve enjoyed your Wonder loaf, use the bread bag to collect other bread bags and soft plastics. Once full, you can then go into a participating supermarket to recycle via the REDcycle collection points

2. To recycle Wonder’s eco bread tags, place them inside a larger paper product, such as an envelope or carton, before placing inside your kerbside paper recycling bin

3. Switch off the lights in unoccupied rooms to help save up to 200kg of CO2 a year

4. In summer, cool down with ceiling fans instead of air conditioning to minimise your electricity impact

5. Switch to energy saving light bulbs 

Consumers can now return empty Wonder bread bags to be recycled at selected supermarket stores. 

‘We want to help kids thrive and grow with products full of nutritious goodness, whilst creating a better future for tomorrow. A big focus is on reducing the impact of plastic on the environment,’ Cheree Andrews, senior marketing manager, said.

‘So initiatives such as our 100 per cent recyclable bread bags, made with 25 per cent less plastic, and our recyclable bread tags will help reduce plastic waste.’

The brand has been producing every loaf of Wonder bread using 100 per cent renewable electricity within its bakeries to reduce carbon emissions.

‘We’re proud to announce that all Wonder loaves produced at our Goodman Fielder operated bakeries are made using 100 per cent renewable electricity,’ she said. 

‘The move to 100 per cent renewable electricity across our operated bakeries will help reduce carbon emissions from these facilities.’

Tip Top is the first Australian brand to replace plastic bread tags for recycled cardboard - without compromising on freshness or taste in a remarkable move to reduce plastic waste

Tip Top is the first Australian brand to replace plastic bread tags for recycled cardboard – without compromising on freshness or taste in a remarkable move to reduce plastic waste

The new eco-friendly bread tags have been designed to 'lock in long lasting freshness and taste' to provide millions of Australians the same quality.

The new eco-friendly bread tags have been designed to 'lock in long lasting freshness and taste' to provide millions of Australians the same quality.

The new eco-friendly bread tags have been designed to ‘lock in long lasting freshness and taste’ to provide millions of Australians the same quality

What you need to know about Tip Tips new cardboard bread tags

Will the cardboard bread tags keep my bread fresh? There will be no compromise on freshness or taste. The new sustainable bread tags provide the same Tip Top quality that millions of Australians enjoy freshly baked every day and have trusted since 1958.

How are the bread tags recycled? Tip Top cardboard bread tags can be recycled in kerbside recycling bins. The best way to do this is to tuck the tag inside other paper or cardboard products, to give them the best chance of being upcycled into a new product.

Can the tags go in the freezer? Yes the tags have been tested to be as durable as the plastic tags.

The move comes after Tip Top rolled out 100 per cent recyclable cardboard bag tags across New South Wales and Victoria in August in an Australian first.

The huge change will remove almost 100million pieces of plastic bread tags from local waste streams over the next 12 months.  

The new eco-friendly bread tags have been designed to ‘lock in long lasting freshness and taste’ to provide millions of Australians the same quality.

Thousands of shoppers have praised Tip Top for ditching the plastic tags after it was first rolled out in South Australia in November last year.

‘Yes this is great. We should see more of this over the coming years hopefully. Great for the environment,’ one customer wrote. 

In a move to drastically reduce the amount of plastic waste, the cardboard bread tags can be recycled in kerbside recycling bins.

The brand said the best way to do this is to tuck the tag inside other paper or cardboard items, to give them the best chance of being upcycled into a new product.

Tested to be as durable as the plastic clips, the cardboard tags can be stored in the freezer.

The brand said it hopes all Tip Top packaging will be 100 per cent recyclable, reusable or compostable by 2025.

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