The new Corona! Unfortunate Mexican beer brand introduces alcohol-free lager that comes with 30 per cent of an adult’s required daily vitamin D
- Each 330ml bottle of Sunbrew contains 30% required daily intake of vitamin D
- Vitamin D is normally provided by being in the sun or eating oily fish, or red meat
- It keeps bones, teeth and muscles healthy and research says it wards off viruses
- Mexican brand Corona suffered a marketing nightmare over the last two years
The last two years may have been something of a marketing nightmare for Mexican beer brand Corona.
But the brewer’s unfairly tarnished reputation could be given a feelgood boost with its new alcohol-free lager that is bursting with a sunshine vitamin.
Each 330ml bottle of their Sunbrew contains 30 per cent of an adult’s required daily intake of vitamin D.
The last two years may have been something of a marketing nightmare for Mexican beer brand Corona but the brewer’s unfairly tarnished reputation could be given a feelgood boost (file image)
During the winter most Britons suffer a lack of vitamin D, which is normally provided by being in the sun or eating foods such as oily fish, eggs and red meat.
It keeps bones, teeth and muscles healthy, while research suggests it also helps reduce inflammation and wards off viruses.
The NHS advises considering taking supplements between October and early March to stay healthy.
The NHS advises considering taking vitamin D supplements between October and early March to stay healthy (stock image)
Adverts for Sunbrew – to be launched in the UK later this year – show bikini-clad models sipping ice-cold bottles with Corona’s signature slice of lime.
Corona hailed its new drink as a breakthrough after facing a series of challenges getting vitamin D into beer.
Research and development chief Brad Weaver said: ‘The journey was not easy as vitamin D is sensitive to oxygen and light and not easily soluble in water.
‘But thanks to ongoing research, our team created the only non-alcoholic beer with vitamin D.’
The Mexican firm’s global vice-president Felipe Ambra said: ‘The feeling of the sun is one of the things that people love most about the outdoors and the Corona brand is always innovating to remind them of that feeling.’