Online shoppers could have their cards declined when they try to make purchases

Online shoppers could have their cards declined when they try to make purchases as one in four retailers aren’t ready for new security checks that come in today

  • Shoppers will have to verify a purchase and confirm their identity under rules
  • They can do this by entering passcode or answering automated phone call 
  • The strong customer authentication requirements aimed at combatting fraud  

Online shoppers could have their cards declined when they try to make payments from Monday, as one in four retailers are not ready for the new security checks aimed at combatting fraud. 

Shoppers will now have to verify a purchase and confirm their identity by entering a passcode they received via text message or by answering an automated phone call under the new rules. 

The new strong customer authentication (SCA) requirements are aimed at combatting fraud, adding an additional layer of protection for online shoppers. 

Online shoppers could have their cards declined when they try to make payments from Monday, as one in four retailers are not ready for the new security checks aimed at combatting fraud (file photo)

The British Retail Consortium (BRC) said customers will be asked to prove their identity when making a purchase, by confirming two of three ‘factors’.   

It means that, for example, customers may now find they are asked to verify a purchase via text message more often, receiving a passcode which they are then prompted to enter on screen.

Other confirmations could include answering an automated phone call to a landline or mobile.

A spokeswoman for banking and finance industry trade association UK Finance said SCA ‘is an important tool in the fight against fraud, adding an additional layer of protection when people pay online using a card’.

She continued: ‘When a customer makes a payment online, their bank or payment provider will need to verify who they are before the transaction will go through.

‘This can be done in a number of ways, including a one-time password sent via text, receiving a phone call, or signing into a bank app.

‘Customers should make sure their bank has their correct contact details.

‘If a customer has any specific needs, they should contact their bank to discuss what help is available.’

Shoppers will now have to verify a purchase and confirm their identity by entering a passcode they received via text message or by answering an automated phone call under the new rules

Shoppers will now have to verify a purchase and confirm their identity by entering a passcode they received via text message or by answering an automated phone call under the new rules

While the changes have applied to some transactions for some time, the proportion of transactions for which SCA requirements apply has been steadily increasing since the start of this year as merchants and payment service providers prepare to comply.

The SCA requirements were previously announced in September 2019. 

The BRC said that with increasing amounts of purchases are being made digitally, it is hoped SCA will help reduce fraud and better protect customers and their money when shopping online.

But banks have warned online shoppers that their payments may be declined if a retailer is not ready for the new security checks.

Online payments platform Adyen found that 44 per cent of businesses were still not set up for the new rules, meaning they could lose customers, reported The Times.

Barclaycard said 43,000 transactions, worth £3.64 million, were declined at the point of sale last month after the SCA checks.   

Some types of transactions are exempt from strong customer authentication, meaning customers may not always be asked to complete extra security steps.

These may be purchases deemed ‘low risk’ of fraudulent activity, such as when buying low cost items, or repeated purchases such as subscriptions.

The BRC said retailers have been preparing their systems for many months to process the extra security checks.

Tom Ironside, director of business and regulation at the BRC, said: ‘Retailers have been working hard to prepare for the strong customer authentication requirements, ensuring online purchases are both as safe and easy as possible.

‘The BRC and our members have worked with suppliers to ensure multiple fraud checks are performed behind the scenes and any additional friction is kept to a minimum.

‘Customers should be reassured that buying online has never been safer.’ 

A newly unearthed official report revealed the true cost of fraud in the UK may be as much as £52 billion – the equivalent of more than £1,600 a second and more than the budget of the Ministry of Defence.