Young Aussie couple makes $1million in THREE DAYS after launching a super-flattering range of activewear that suits all body types
- The founders behind luxe activewear brand STAX. launched a new collection
- The Premium Seamless Volume 5.1 dropped earlier this month
- It features colours from previous collections with ‘new and improved’ designs
- Tights, crop tops, bike shorts, loungewear and more are included in the range
- The ‘sport luxe’ brand is adored by A-list celebrities, including singer Lizzo
In just three days a young couple have turned over $1million dollars in revenue after launching a stunning new ‘premium’ collection of luxurious activewear.
Sydney STAX. founders Don Robertson, 32, and Matilda Murray, 29, dropped the Premium Seamless Volume 5.1 (PSV5.1) range earlier this month.
The collection features eight ‘best-selling’ colours from previous collections with ‘new and improved’ activewear designs, two new shades and loungewear.
STAX. is widely known for being a ‘sport luxe’ activewear brand that flatter all body shapes and has caught the attention of A-list celebrities, including singer Lizzo and actress Jennifer Lopez.
On March 1, the brand also launched its first pop-up store down King Street in the Sydney CBD, which attracted both local and interstate customers on the first day.
The founders behind luxe activewear brand STAX. have turned over $1million dollars in revenue after launching a new seamless collection
The Premium Seamless Volume 5.1 (PSV5.1) range dropped earlier this month and features eight ‘best-selling’ colours from previous collections with ‘new and improved’ designs
Founder and Creative Director, Don Robertson said: ‘At STAX. we don’t just “rinse and repeat”, which I think is why this collection performed so well.
‘Although it was a “restock” of the best-selling products, we listened to customer feedback and made improvements on the fit and the design – we micro-analyse everything, always looking for ways to improve our product and the customer’s experience.’
Within minutes several colours and sizes sold out – including the umber brown and baby blue – with the most popular pieces being the lounge shorts and loungewear.
STAX. founders Don Robertson (left) and Matilda Murray (right) launched the brand in 2015 in Perth before moving to Sydney
The clothing is made from a blend of nylon and spandex, offering a sleek fit that’s comfortable to wear to the gym or to Sunday brunch.
Customers can shop for an entirely new outfit with prices starting at $19.95 and not exceeding $100.
The high-waisted leggings have notably been a popular option that are designed to ‘elongate the legs, cinch the waist and lift the glutes’.
STAX. is widely known for being a ‘sport luxe’ activewear brand that flatter all body shapes
Previously Don told Daily Mail Australia the business originally started as a fitness supplement brand stocked at a gym he worked at – but when the sports club became bankrupt he lost ‘everything’.
‘We couldn’t get back into the gym and the stock was seized, which left me in $80,000 worth of debt,’ the 32-year-old said.
Despite the financial hardship, STAX. launched in 2015 and turned over $30million in the last financial year alone.
Over the past two years as the brand has grown to attract an international following, they have moved four times to bigger warehouse and office spaces.
The premium seamless version two range was the brand’s ‘breakthrough’ collection and sent the brand viral online featuring tights, crop tops and shorts.
The premium seamless version two range was the brand’s ‘breakthrough’ collection and sent the brand viral online featuring tights, crop tops and shorts