You beauty! Customers can get free face scan at Boots to determine tailor-made skincare range with products suited to specific complexion
- Research suggests half of women leave it to guesswork when choosing products
- But tomorrow Boots will bring ‘professional dermatology’ service to 429 of 2,263 stores for free
- Women and men will be able to have 15-minute consultation with advisers
- Advisers will use No7 Pro Derm scan, handheld camera attached to iPhone
If you have a cabinet full of skincare, make-up and other products that you used only once before finding they didn’t work for you, you’re not alone.
Research suggests half of women simply leave it to guesswork when choosing such items because they don’t have the information to pick the right products.
Now help could be at hand for those who can’t afford to spend £200-£300 a time consulting a skin specialist.
Tomorrow, Boots will bring a ‘professional dermatology’ service to 429 of its 2,263 high street stores – for free.
Tomorrow, Boots will bring a ‘professional dermatology’ service to 429 of its 2,263 high street stores – for free (stock image)
Women – and men – will be able to book appointments with No7 beauty advisers, who will take them through a 15-minute consultation. The adviser will use a No7 Pro Derm Scan, a handheld camera a thousand times stronger than the human eye, attached to an iPhone.
The scan has a hydration sensor, a 30x magnification lens and 12 LED lights which can penetrate the skin’s surface.
It will take scans of the customer’s forehead, eye area, jawline and cheek, assessing skin health on a range of criteria.
The customer is given a ranking out of five on their oil balance, hydration and fine lines and wrinkles. They are also given a series of recommendations to boost their skincare regime including increasing hydration and reducing stress.
Women – and men – will be able to book appointments with No7 beauty advisers, who will take them through a 15-minute consultation (stock image)
Boots will then sell them a tailored selection of No7 products which it promises will boost their skin health; if it doesn’t, there is a four-week money back guarantee.
The chemist has already tested the scan on more than 6,000 customers in the UK.
Boots is the country’s biggest seller of skincare and beauty products, with 40 per cent of all sales. Its research found that three quarters of women spend up to £150 on both skincare and make-up each year.
More than half say they do not understand the care their skin needs and almost all have bought a product only to find it does not suit their skin. The research also showed that 54 per cent of women say that when they choose skincare products they leave it to guesswork.
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