‘She’s the perfect fit to keep their brand edgy’: Rita Ora bags ‘£5 million deal to become the face of Prada’
Rita Ora has reportedly landed a £5 million deal as the new face of Prada.
The Italian luxury fashion house has a long history of partnering with celebrities, and recently announced Tom Holland as the face of their spring/summer 2022 menswear campaign.
Now Rita, 31, is set to become the latest star to work with the brand after years of attending their fashion shows and showing her love for the fashion house online.
‘She’s the perfect fit to keep their brand edgy’: Rita Ora has reportedly bagged a £5 million deal to become the face of Prada
A source told The Sun: ‘Fashion bosses think Rita is the perfect fit to keep their brand edgy. She’s a global superstar and straddles the worlds of music, film and TV. Rita’s look is iconic.
MailOnline has contacted Rita’s representatives and a Prada spokesperson for comment.
Rita has her own clothes line Rora Republic, and has previously fronted campaigns with cosmetic company Rimmel and sportswear company Adidas.
Fashion forward: Rita, 31, is set to become the latest star to work with the brand after years of attending their fashion shows and showing her love for the fashion house online (pictured at Prada’s MFW show in February)
Speaking to Vogue Arabia recently about her sense of style, Rita said: ‘I’ve been taking a lot of inspiration from Cher, Madonna, and Tina Turner. All three of them are the absolute queens of reinvention.
‘Their evolution as artists consistently inspires me to take risks with music, fashion, and performing.’
Meanwhile, Rita has been spending time in the recording studio during the production process of her upcoming third full-length album.
She confirmed she was working on a third album during a 2019 interview with Marie Claire.
The performer previously released her debut record, entitled Ora, in 2012, and it was met with generally positive reviews.
Her second full-length album, Phoenix, was made available to her fans in 2018, and it also received a warm critical reception.
Stylish: Rita has her own clothes line Rora Republic, and has previously fronted campaigns with cosmetic company Rimmel and sportswear company Adidas (pictured at the Met Gala with legendary designer Donatella Versace in 2018)