Pump Plump by Ciate London sells out at Mecca in record time

Why this $29 lip plumping oil is selling out at Mecca stores across Australia – and it’s nearly identical to a $57 Dior buy

  • Ciate London’s $29 Pump Plump has sold out online at Mecca Australia
  • The British brand’s product is known as a ‘dupe’ for the $57 Dior Addict Lip Glow
  • Customers notice that there lips are fuller and plumper minutes after use
  • Aldi has also released a dupe of the Dior product which is a $9.99 Special Buy 

A popular British brand has released its game-changing lip plumping oil in Mecca stores – but the popular ‘dupe’ for a Dior lip gloss has already sold out online.

Ciate London’s $29 Pump Plump is currently unavailable for purchase on the Australian site because it was so quickly snapped up by eager customers wanting a fuller looking pout in minutes.

It has been described as a similar product to the famous Dior Addict Lip Glow Lip Balm, which retails for $57, and promises a lasting colour alongside the plumping effect.

Ciate London ‘s $29 Pump Plump is currently unavailable for purchase on the Australian site because it was so quickly snapped up by eager customers wanting a fuller looking pout in minutes

It has been described as a similar product to the famous Dior Addict Lip Glow Lip Balm, which retails for $57, and promises a lasting colour alongside the plumping effect

It has been described as a similar product to the famous Dior Addict Lip Glow Lip Balm, which retails for $57, and promises a lasting colour alongside the plumping effect

‘Amazing product… I’ve been using it everyday and I can notice not long after application that my lips are fuller and more plump!!! Works wonders!! It’s also not sticky at all in texture and glides on and off super easy,’ one customer wrote.

Eagle-eyed shoppers noticed Aldi was also selling a dupe for the hugely popular Dior lip balm in its Special Buys.

The German supermarket chain released its highly anticipated Lacura Beauty Ultra Glow Lip Balm for $9.99 on May 7 in shades Sheer Pink, Coral Red or Runway Red.

The formulation and packaging share a remarkable similarity with Dior’s version.

‘Awaken your lips with instant moisture that delivers an elegant colour for a soft gloss finish,’ the description reads on the Aldi website.

The German supermarket chain released its highly anticipated Lacura Beauty Ultra Glow Lip Balm for $9.99 on May 7 in shades Sheer Pink, Coral Red or Runway Red

The formulation and packaging share a remarkable similarity with Dior's Addict Lip Glow Lip Balm, which will set you back $57 at Sephora

The German supermarket chain released its highly anticipated Lacura Beauty Ultra Glow Lip Balm for $9.99 on May 7 in shades Sheer Pink, Coral Red or Runway Red

Plenty of women in Australian Facebook groups are excited to give the budget option a try, given many of the Dior tints are currently sold out at Sephora

Plenty of women in Australian Facebook groups are excited to give the budget option a try, given many of the Dior tints are currently sold out at Sephora

Plenty of women in Australian Facebook groups are excited to give the budget option a try, given many of the Dior tints are currently sold out at Sephora.

‘I’ve actually seen a few different brands use the identical casing component, they probably all come from the same place,’ one woman wrote.

‘I am definitely going to try this,’ said another.