Elon Musk has revealed plans for an all-night Tesla diner that would include a drive-in cinema and charging station.
It will feature two 45-foot LED movie screens, indoor and outdoor seating, and 28 superchargers so visitors can recharge their vehicles while they relax.
They will also be able to pay with the cryptocurrency Dogecoin if the proposals for the facility on Santa Monica Boulevard in Hollywood get the green light.
Musk previously said that Tesla-branded diners could sprout up around its charging stations, having first tweeted about the idea back in 2018, and last year filed for three trademarks related to possibly joining the restaurant business.
Elon Musk has revealed plans for an all-night Tesla diner that would include a drive-in cinema and charging station (pictured)
The facility will feature two 45-foot LED movie screens, indoor and outdoor seating, and 28 superchargers so visitors can recharge their vehicles while they relax
The plans would involve demolishing a Shakey’s Pizza Parlor on the current site and building a new two-storey diner in its place
The billionaire founder of Tesla and SpaceX submitted the new proposals to the city of Los Angeles at the end of last month.
Tesla originally planned to build the diner in the coastal city of Santa Monica but then moved the plans to Hollywood, on the historic Route 66.
They would involve demolishing a Shakey’s Pizza Parlor on the current site and building a new two-storey diner in its place.
The plan is for the drive-in cinema to show short features, around 30 minutes long, that are meant to last as long as a standard meal or charging session would do.
There is already a large car park on the 9,300-square-foot site but it would need remodelling to add 28 supercharger stalls and 34 total spots. The last five will have chargers for lower-speed charging.
The ground floor of the diner will include a kitchen, stool seating and booths, and an outdoor bar around the edge of the building, while the top deck will have outdoor rooftop seating and an area for theatre-style seats.
There will also be a ‘carhop area’ downstairs for staff to bring meals out to vehicles in the car park. In total there will be over 200 seats.
It is hard to tell from the plans what the decor will look like, but Tesla may be going for more of a futuristic style, despite originally billing the idea as being for an ‘old-school’ diner.
In February, Musk tweeted that a ‘futuristic diner / drive-in theater’ was being ‘planned for Hollywood area!’
Four years earlier he wrote on Twitter: ‘Gonna put an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA.’
More diners could one day be located at or near the company’s Supercharger stations (pictured), of which there are more than 2,500 around the world
The billionaire founder of Tesla and SpaceX submitted the new proposals to the city of Los Angeles at the end of last month
Tesla originally planned to build the diner in the coastal city of Santa Monica but then moved the plans to Hollywood, on the historic Route 66
He added that it would be near Interstate 405, but did not specify an exact location.
Although Tesla wants the Hollywood venue to be operational 24 hours a day, including the restaurant, the theatre may not operate all night.
There are no further details on a possible opening date or menus.
One of the trademark applications made last year was for ‘restaurant services, pop-up restaurant services, self-service restaurant services, take-out restaurant services.’
Another was to use a ‘stylised “T”‘ for its logo, perhaps taking a page out of Apple’s playbook.
Musk, one of the richest men in the world, has publicly talked about expanding Tesla’s brand into a number of different ventures, including the restaurant business.
Moving into this area would expand on Tesla’s ambitions to be a lifestyle brand in the vein of Apple or Peloton.
In February, Musk tweeted that a ‘futuristic diner / drive-in theater’ was being ‘planned for Hollywood area!’
Four years earlier he wrote on Twitter: ‘Gonna put an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA’
Musk, one of the richest men in the world, has publicly talked about expanding Tesla’s brand into a number of different ventures, including the restaurant business
More diners could one day be located at or near the company’s Supercharger stations, of which there are more than 2,500 around the world.
The news comes shortly after Musk told executive staff at the company they face being fired unless they work at least 40 hours a week in the office.
In a leaked email sent to workers with the miss-spelt subject line ‘remote work is no longer acceptble’, Musk wrote that any executive staff who wish to work remotely must be in the office for a minimum of 40 hours per week ‘or depart Tesla’.
He added that the requirement for executive staff to work at least 40 hours in the office is ‘less than we ask of factory workers’.
Musk continued: ‘If there are particularly exceptional contributors for whom this is impossible, I will review and approve those exceptions directly.’
Musk went on to write in the email that the office ‘must be a main Tesla office, not a remote branch office unrelated to the job duties, for example being responsble for Fremont factory human relations, but having your office in another state’.