Why you should always check the ‘specials’ sticker at the supermarket

Shopper is outraged after spotting that the ‘specials’ tag at Coles shows a more expensive price: ‘Watch out for this hidden catch’

  • A customer noticed a ‘specials’ sticker at Coles was higher than the original cost
  • The woman claims a box of women’s razor blades was $10.80 for a pack of 4
  • But in a photo posted online the original cost underneath the sticker was $10
  • Some shoppers online were outraged, while others suggested this was an error 
  • A spokesperson said this was likely a ‘ticketing issue’ not a ‘systematic problem’

A cranky shopper posted a warning to Australians after noticing the price of a ‘special’ product at Coles was more expensive than the original tag. 

The woman shared two photos on Facebook to compare the cost of women’s Schick Quattro razor blades – the ‘special’ price shown on the yellow and red sticker was $10.80, while the original price underneath was $10 and the barcode had been crossed out in pink highlighter. 

Alongside the photos the woman wrote: ‘This is why I shop at Aldi. No hidden catch with Aldi specials. Photos taken today in a competitor supermarket, not Aldi.’

Shoppers online were quick to jump to conclusions and described this as a ‘hidden catch’, but a Coles spokesperson told FEMAIL the situation was likely a ‘ticketing issue’ at one store location rather than a ‘systematic problem’. 

A Coles customer posted a photo compare the cost of women’s Schick Quattro razor blades – the ‘special’ price shown on the yellow and red sticker was $10.80 (pictured) 

But the original price underneath was $10 and the barcode had been crossed out in pink highlighter (pictured). Shoppers described this as a 'hidden catch', but a Coles spokesperson told FEMAIL the situation was likely a 'ticketing issue' rather than a 'systematic problem'

But the original price underneath was $10 and the barcode had been crossed out in pink highlighter (pictured). Shoppers described this as a ‘hidden catch’, but a Coles spokesperson told FEMAIL the situation was likely a ‘ticketing issue’ rather than a ‘systematic problem’

The social media post quickly caught the attention of other customers, and many admitted they too always check the original price. 

One person commented ‘they think we’re stupid’  and another said: ‘This just makes me super mad.’ 

‘I always check the tag too. Also they do things like ‘two for $19′ then the next week [it’s] $9.50 each for my kids’ vitamins. You need to know your prices. I do only buy when things are genuinely 50 per cent off,’ a third wrote. 

Some customers gave the supermarket the benefit of the doubt by suggesting this may have been caused by human error.

‘There’s no catch. Someone just hasn’t swapped the tickets correctly. Good help is hard to find,’ one person wrote. 

‘I was a ticket person at my last job and I was always on top of ticket changes,’ another added. 

A third said: ‘Someone’s not doing their job properly.’ 

Some customers gave the supermarket the benefit of the doubt by suggesting this may have been caused by human error (stock image)

Some customers gave the supermarket the benefit of the doubt by suggesting this may have been caused by human error (stock image)

A Coles spokesperson said: ‘All Coles Supermarkets apply “Our Promise on Price Scanning” to ensure confidence in the pricing accuracy at our registers. 

‘If a single item scans at a higher price than the advertised or ticketed shelf price for that item, we will give the customer that item free.

‘Our Promise on Price Scanning goes above and beyond the requirements of the Australian Consumer Law, which requires businesses to refund the difference between any overcharged amount and the correct price of the item.’

Coles shoppers wanting further information on price scanning and customer care can click here.