Since you’ve bean gone! Heinz relaunches baked beans pizza almost 20 years after pulling them from supermarket shelves – but unimpressed customers have branded it an ‘abomination’
- Pizza returned in November and can be purchased until the end of the month
- The re-release of the 90s food comes after Heinz re-launched other products
- Reaction on Twitter has been mixed, with some saying Heinz crossed the line
A pizza covered in Heinz beans is coming back to supermarket shelves after a 20-year hiatus.
The product, which was pulled from supermarkets in 2003, has a crispy base topped with tomato sauce, baked beans, mozzarella and cheddar cheese.
The Italian food with a British twist first returned to Iceland on 14 November and will be available until the end of the month for £3.
The re-release of the 90s food comes after it re-launched Heinz Beanz Burgers, the brand’s ‘Bowlz’ and its Beanz Hash Browns.
Sophie Higgins, Head of Growth Platform, New Ventures at Heinz, said: ‘We are so excited to relaunch our Beanz Pizza. It truly is ICONIC.
A pizza covered in Heinz beans is coming back to supermarket shelves after a 20-year hiatus.
Shoppers’ reaction to the Heinz Beanz Pizza has been mixed, with one user saying they were ‘beyond disappointed’ about the product
The product, which was pulled from supermarkets in 2003, has a crispy base topped with tomato sauce, baked beans, mozzarella and cheddar cheese
‘After seeing the excitement build this year following the launch of our Beanz Burgerz, Beanz Bowls and Beanz Filled Hash Browns, bringing back our Beanz Pizza felt like the perfect follow up.
‘We know there are some true fans of our frozen Beanz Pizzas out there and – after a 20-year hiatus from supermarkets – we hope they’re as happy today as we are to hear this absolute classic is available again in stores.
‘This is our fourth foray into the freezer aisles for Heinz Beanz over the past year, following the launch of our first frozen ready meals range – Beanz Burgerz, Beanz Bowlz, and Beanz Hash Browns. But we don’t plan on stopping there. Make sure to watch this space for even more exciting Beanzy news!’
Shoppers’ reaction to the Heinz Beanz Pizza has been mixed, with one user saying they were ‘beyond disappointed’ about the product.
Sophie Higgins, Head of Growth Platform, New Ventures at Heinz hopes customers will be as happy today as they were with the iconic pizza (20 years ago)
The Italian food with a British twist first returned to Iceland on 14 November and will be available until the end of the month for £3
Reaction to the product’s re-launch has been mixed, with some Twitter users calling it an ‘abomination’
‘Alright lads they’ve done it,’ another added. the Brits have finally crossed the line and made a beans pizza’.
Referencing how Bounty bars have recently been axed from Celebrations tins, a third said: ‘This is a world where this abomination exists but the Bounty bar is treated with pure contempt a fair one? You tell me.’
‘Unsure if this is a crime or genius,’ a fourth said.
‘I’m very mad, beyond disappointed.’ a fifth joked. ‘You’ll be hearing from my lawyer team.’
However, others welcomed the return of Heinz beans pizzas with open arms.
One wrote: ‘Omg they’re back. They are amazing. Cook the f**ker properly, add some salt and pepper and maybe a tad of sweet chili sauce… but if you value the skin on your palate… let it cool for at least ten mins before diving in. That thing is hotter than the devil’s bath water.’
Another added: ‘HOLY C**P ITS BACK!! Where did you find this?! When this was first released in the 90s I ate these all the time then they stopped making them! Best pizzas I’d ever eaten at the time!’