Poundland no more? More than half of items in budget store don’t cost a pound
- Retailer began selling clothing and home goods in 2017 to compete with rivals
- By 2019 a quarter of items it was selling were not £1
- Three years on this has more than doubled
More than half of Poundland items do not cost a pound
In a bid to compete with rivals such as Asda, B&M and Wilko, the budget retailer began selling clothing and home goods in 2017.
By 2019 a quarter of items it was selling were not £1, and three years on this has more than doubled.
Pictured: A Poundland shop front in London (file photo). In an update yesterday, Poundland’s Polish owner Pepco said 58 per cent of items sold in the year to the end of September were outside the £1 price point – both above and below
In an update yesterday, Poundland’s Polish owner Pepco said 58 per cent of items sold in the year to the end of September were outside the £1 price point – both above and below. It comes as consumers face a major squeeze on family finances amid the soaring cost of living – with inflation now running at more than 11 per cent.
A Poundland spokesman said: ‘Poundland’s “simple pricing” move which began in 2017 has always predominantly been about extending our product ranges – including clothing, homewares, toys, garden and fitness – where we know we can offer customers incredible value.’