Popular high street chain Zara has launched a range of personalised trainers that can be monogrammed for just £3 extra.
Following on from the success of their personalised handbag range, the shop now enables you to buy trainers with your initials added to the side or tongue.
Coming in five colours – white, green, yellow, blue and beige – they are likely to be a huge hit.
The trainers retail at £49.99 without the personalised effect – and £52.99 in total.
Your name can also be added if it is only four letters’ long.
Fans of the new trainers can have their initials inscribed either on the side of the shoe or the tongue
The trainers come in a range of colours and cost just £49.99 – perfect for having your initials inscribed on
The trainer launch comes after Zara launched a range of personalised handbags.
The bags – which include basket and crossbody options – come with the option of having initials inscribed.
Starting at £38.99, they come in 11 different colours and stitching.
It also comes after the shop launched a eesell service on the website where you can sell and buy second-hand Zara items.
Recently, fashion fans went wild after realising that Zara was not the original name for the store.
The women’s fashion giant specialises in sleek and structured cuts, statement accessories and even beauty products.
But if the origin of its glossy four-letter moniker has left you puzzled, you may be surprised to learn that the name came about by accident.
Zara began its personalised range with the sale of bags earlier this year. People can have their names or initials stitched on
One of the personalised bags that Zara is selling – the store is a high street staple with a range of clothes and accessories
Shoppers apparently love having a bag with their own initials or name stitched onto it to help it stand out
The multi-billion pound clothing chain was started by a tailor named Amancio Ortega in A Coruña Galicia, Spain, in 1975.
And originally, he gave it a completely different name at its birth.
Excited by his new project, Ortega proudly named it Zorba after the classic 1964 film Zorba the Greek, but to his dismay, he soon discovered that a bar with exactly the same name was situated just two blocks away.
Despite being stuck with the moulds for the original name he had chosen, a quick fiddle with the letters spelled out the name Zara which proved an economical success – and the rest is history.
Legend has it the extra ‘a’ came from an additional set of letters that had already been moulded for the company.
US social forum Quora concurs with this theory, adding that the bar owner even tracked down Ortega.
One user explained: ‘In 1975, the brand’s founder, Amancio Ortega Gaona, opened a small store selling his housecoats and robes in north-western Spain. Ortega called the store Zorba, after the film Zorba the Greek.
‘However, Zorba the Greek was quite the popular film, as two blocks away there was a bar with the same name.
‘The owner of the bar came over to Ortega’s clothes shop to tell him that it would be too confusing to have two Zorbas in the same town.’
‘Ortega had already made the moulds for the letters in the sign, so he simply rearranged them to see what other names he could find. And as you can likely guess, he came up with the name Zara, and the rest is history!’
Ortega’s newly branded store sold low-priced dupes of popular, high-end fashion items – a trend that the retailer has stood by until today.
He opened more shops in Spain and in the 80s, he changed the design, manufacturing, and distribution process to reduce lead times so Zara could react even faster to new trends – and fast fashion has since taken over the industry.
Today, Zara has nearly 3000 stores around the world, with its first beauty line, ZARA Beauty launching in May 2021.