The Green Guide: How sustainable are your shopping habits? Stephanie Sofokleous challenges fashion’s eco credentials
NIFT app
The same-day-delivery fashion app is free to download on Apple and android devices. Deliver ,£7.99 per order or £23.99 for four deliveries a month.
Based in
London at the moment, but Nift plans to expand later this year.
Journey
Electric and cargo pedal bikes
What’s the story?
Clothing-delivery app Nift, aka Need It For Tonight, was launched by sisters Simone and Roxanne Oloman who wanted clothing from their favourite brands delivered superfast. Nift will have you in a new outfit from labels such as Ganni and Kitri Studio, sourced from a range of independent London stores, in under 90 minutes – as long as you’re based in the capital.
The same-day-delivery fashion app is free to download on Apple and android devices. Deliver ,£7.99 per order or £23.99 for four deliveries a month
Why should,I buy?
Nift partners with shops that have strong sustainability credentials. Delivery is as close to carbon neutral as possible using eco-friendly bikes.
Why shouldn’t I buy?
The have-it-now mentality encourages us to buy more than we need. However, Nift plans to partner with preloved and fashion rental brands to promote circular fashion.
The extra mile
The app offers real-time tracking to prevent missed deliveries. It uses a courier company that is part of the Living Wage Foundation. Nift also works with Ecologi to plant a tree for every delivery.
Our rating
Four out of five stars.