Mattel’s first-ever theme park is opening in 2024, with first-look pictures revealing a taster of what visitors can expect.
Called Mattel Adventure Park, the toymaker’s theme park will be home to an array of attractions including a life-size Barbie Beach House and ‘pulse-pounding’ Hot Wheels roller coasters.
Construction is well underway on the nine-acre attraction, which will open at the VAI Resort hotel complex near Phoenix in Arizona, it’s been revealed.
The Barbie Beach House is bound to be one of the biggest attractions – the plastic fashion doll clearly has a lot of fans, with the Barbie movie raking in more than £785million ($1billion) in cinemas this year.
Visitors can peek within Barbie’s iconic wardrobe in the Barbie Dream Closet Experience ‘which uses hologram technology to bring Barbie to life before guests’ eyes’.
A new Mattel theme park called Mattel Adventure Park (shown in the rendering above) is opening in Arizona in 2024
The Barbie Beach House attraction also features a rooftop bar and restaurant where visitors can sip on a ‘signature pink beverage’ and take in ‘expansive views’ of the surroundings.
The first of two Hot Wheels roller coasters, meanwhile, is the Hot Wheels Bone Shaker: The Ultimate Ride, which climbs 84ft (26m) in the air and is embellished with the toy line’s skull design, as shown in a rendering.
The second is the Hot Wheels Twin Mill Racer, a roller coaster that ‘guarantees a serious adrenaline boost for guests’. It features a double loop and two corkscrew turns, ‘qualifying it as the first coaster of its kind in Arizona’, a statement notes.
Both roller coasters are designed to ‘delight kids and adults of all ages’, Mattel reveals.
The theme park, which is billed as Arizona’s first full-themed indoor-outdoor amusement park, will also feature a Thomas the Tank Engine-themed attraction called Thomas & Friends: World of Sodor that’s home to seven family-friendly experiential attractions and rides, including an indoor play space for ‘little adventurers’.
This rendering shows the ‘Hot Wheels Bone Shaker: The Ultimate Ride’ roller coaster, which climbs 84ft (26m) in the air
Another attraction is inspired by Masters of the Universe action figures – sci-fi superhero characters that lived on the planet of Eternia. It’s a ‘massive’ 4,500-sq-ft (415-sq-m) laser tag arena that’s designed to look like the iconic Castle Grayskull fortress from the toy franchise – visitors are instructed to ‘fight for Eternia’ as they play laser tag.
Finally, there’s a mini golf experience featuring nine holes inspired by the Magic 8 Ball toy, the Pictionary board game and ‘other beloved Mattel games’.
Another feature is a ‘larger-than-life’ UNO structure that visitors can climb – it’s said to ‘deliver nostalgia and adventure for all ages’.
A collaboration between Mattel and developer Epic Resort Destinations, Mattel Adventure Park will welcome guests 365 days a year. A live-cam on the theme park’s website shows the ongoing construction at the site.
The new theme park, which will be open 365 days a year, is said to bring Mattel’s ‘brands to life’
A live-cam on the theme park’s website shows the ongoing construction at the nine-acre site
Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel, said: ‘Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life. Construction is underway and substantial progress has been made on what will give fans of all ages a day of thrills and nostalgia. We’re especially excited for families to experience the Hot Wheels Bone Shaker roller coaster – a dream come true for any Hot Wheels fan.’
And Mark Cornell, President at Epic Resort Destinations, said: ‘Mattel Adventure Park features a unique and strategic year-round indoor/outdoor design providing acres of air-conditioned space to ensure a cool guest experience all summer long here in the heat of Arizona.
‘Our Attractions Development team are simply redefining the entertainment channel by bringing Mattel’s powerhouse, evergreen brands to life like never before. This hand-picked, gifted team continues to find truly innovative ways to create pioneering attractions that are certain to bring continuous fun for the whole family.’
He continued: ‘Watching the excitement build as these mega attractions are being installed in Glendale has been tremendous, and we promise, you’ve never seen a park quite like this one.’
The Barbie movie, starring Margot Robbie (above), raked in more than £785million ($1billion) in cinemas this year