October 27: Musk is officially made the new owner of Twitter, and tweets ‘the bird is freed’.
November 1: Musk confirms plans to change the system of ‘Blue Tick’ verification on Twitter, for a reduced subscription fee of $8 a month.
November 4: Musk lays off half of Twitter’s workforce as an alleged cost-cutting measure, claiming he had ‘no choice’.
November 9: Musk launches the ‘Twitter Blue’ subscription service which verifies accounts for a monthly fee.
November 11: The Twitter Blue service is paused due to accounts purchasing verification and using it to impersonate brands and public figures.
November 12: Musk fires 80 per cent of Twitter contractors without warning.
November 15: Musk fires employees that posted negatively about him on the business messaging app Slack. The lawsuit between Musk and Twitter is dismissed.
November 16: Twitter staff are told they need to sign a pledge to be able to stay on in their roles where they would be ‘working long hours at high intensity’ or receive three months of severance pay, resulting in a mass exodus.
November 18: A news-ticker was projected onto Twitter HQ in San Francisco dubbing Musk as a ‘space Karen’, ‘mediocre manchild’ and ‘bankruptcy baby’.
November 23: A Twitter user reported that 5.4 million phone numbers and email addresses leaked on the dark web, before his account was suspended.
November 26: Financial Times revealed that 50 of the platform’s top 100 advertisers have paused their ads.
November 29: Platformer reported that Twitter is in the process of reinstating around 62,000 banned accounts that each have more than 10,000 followers.
December 12: Twitter Blue is re-launched with new Blue Tick reviewing process.
January 11: Twitter starts automatically redirecting users to the ‘For You’ tab – its algorithmic feed of tweets – every time they open the app.
February 8: Twitter expands the character limit to 4,000 for Twitter Blue subscribers in the US. Shortly after, the site encounters technical difficulties.
February 12: Musk orders staff to revamp Twitter’s tweet promotion algorithm after his Super Bowl tweet didn’t get enough impressions.
February 15: Twitter announces it will remove SMS two-factor authentication (2FA) from the free version of Twitter – a decision a security expert labelled ‘absurd’ that will lead to ‘so many accounts hacked’.
February 25: Twitter reveals a fresh round of layoffs that brought its workforce down to under 2,000 – a sharp fall from the 7,500 employed when the billionaire first took over in October.
March 28: Musk announces it will stop people from voting in Twitter polls or having their tweets appear in the For You tab if they do not pay for Twitter Blue.
April 11: Musk gives an interview with the BBC at Twitter’s San Francisco HQ where he says he’s been sleeping on the floor of the company’s offices. Musk also accused the interviewer of lying because he couldn’t back up accusations about hate speech on the platform.
June 21: Musk says he is ‘up for a cage match’ fight with rival tech CEO Mark Zuckerberg.
July 1: Musk announces limits on how many tweets users can see per day – 600 for people who aren’t signed up for Twitter Blue, and 6,000 for Twitter Blue subscribers.
July 23: Twitter is officially rebranded to X.com, with the classic blue bird logo replaced with an X
August 18: Musk announces that ‘block’ will be deleted as a feature except for within direct messaging
August 31: Musk reveals that audio and video calls will soon be introduced on the platform