Kevin the Carrot is back for another Aldi Christmas, this time touring William Conker’s Christmas factory with the likes of spoilt little sprout and greedy, gluttonous grape.
This is Kevin’s eighth year as the Aldi’s festive mascot and this year their advert has taken more than a little inspiration from the famous Willy Wonka.
Narrated by acting legend Jim Broadbent in the style of a poem, the advert tells the story of Kevin’s trip to the factory alongside Grandpa Grate and four other competition winners.
The group are shown through Conker’s factory – which is filled with festive treats including a choux bun Christmas tree, a mince pie conveyor belt and a gravy river.
But while Kevin celebrates the giving nature of Christmas, other winners are more self-serving and end up in some sticky situations.
Narrated by acting legend Jim Broadbent in the style of a poem, the advert tells the story of Kevin’s trip to the factory alongside Grandpa Grate and four other competition winners
This is Kevin’s eighth year as the bargain supermarket’s festive mascot and this year their advert has taken more than a little inspiration from the famous Willy Wonka
The pun-filled advert begins with an excited crowd gathered at the gate of the factory before Conker makes his big arrival.
‘Welcome to my world of festive innovation,’ says Conker, as the group enter the factory filled with workers called ‘plumpty dumplings’.
‘Look, trumpeting sprouts!’ shouts Kevin, as a boat carrying a group of Brussels sprouts playing the trumpet travels along the gravy river.
The narrator then says: ‘The guests were told politely they really shouldn’t touch but the greedy, gluttonous grape didn’t listen very much’ – at which point grape jumps into the river and starts to slurp up the gravy with a straw.
‘My beautiful gravy,’ Conker wails.
But grape soon faces the consequences as he becomes engulfed by gravy.
Next to have their bubble burst is the ‘sulky, sour rhubarb’ who ‘always puts herself first’. She pushes two plumpty dumplings out of the way to get the best view of the river, but when she blows a bubble of gum, a flying lightbulb quickly pops it with a holly leaf, leaving rhubarb covered in sticky gum.
The factory tour moves on to the mince pie conveyor belt, where snowman heads are squashed by giant mechanical hands and turn into icing sugar to top the treats.
‘I want a mince pie,’ shouts spoilt little sprout – before leaping off the platform and onto the snowman-head pully, knocking over a plumpty dumpling in the process.
Both Sprout and the plumpty dumpling are hooked onto the machine and carried up to the giant hands. ‘I can see his plum crack’, says Kevin, as the plumpty dumpling is hooked onto machine by his trousers.
The pun-filled advert begins with an excited crowd gathered at the gate of the factory before Conker makes his big arrival
‘Look, trumpeting sprouts!’ shouts Kevin, as a boat carrying a group of Brussels sprouts playing the trumpet travels along the gravy river
The narrator then says: ‘The guests were told politely they really shouldn’t touch but the greedy, gluttonous grape didn’t listen very much’ – at which point grape jumps into the river and starts to slurp up the gravy with a straw
The advert then shows Sprout between the giant hands before it cuts away and a squishing noise is heard as Conker puts a leaf over Kevin’s eyes.
No Christmas dinner is complete without a dessert, so the next stop in the factory is to the chocolate pudding maker – where cakes are coated in melted chocolate.
The narrator says: ‘Christmas isn’t selfish, it’s not all ‘me me me’. Yet nobody had mentioned this to the mischievous kiwi.’
Kiwi excitedly stands beside the puddings before leaping onto one to catch the melted chocolate coming out of the tap. However the cake is then plunged into a cooler and Kiwi ends up hardened into the cake.
‘Only Kevin the Carrot clearly understood the true meaning of Christmas and the importance of being good,’ the narrator continues, as Kevin is seen handing out gifts to the plumpty dumplings.
Conker says: ‘Congratulations Kevin, you’ve passed the test. I’d like to present you with the cheese to the factory.’
At this point, a block of cheese in the shape of a key rises from the floor.
‘Wow, that’s huge Willy’ says Kevin. ‘Can I share my good fortune with everyone?’
The factory tour moves on to the mince pie conveyor belt, where snowman heads are squashed by giant mechanical hands and turn into icing sugar to top the treats
Kiwi excitedly stands beside the puddings before leaping onto one to catch the melted chocolate coming out of the tap. However the cake is then plunged into a cooler and Kiwi ends up hardened into the cake
Conker says: ‘Congratulations Kevin, you’ve passed the test. I’d like to present you with the cheese to the factory.’ At this point, a block of cheese in the shape of a key rises from the floor
‘That’s the spirit,’ replies Conker – at which point the doors to the factory open and an array of fruit and vegetable characters come flooding in.
The advert ends with a message saying ‘Seasonal goodwill was truly in the air for Christmas is a time that’s sweeter when you share’, accompanied by a cheerful crowd of characters from Aldi’s Christmas past, including Ebanana Scrooge and Marcus Raddishford.
It then zooms out with a variety of Aldi sweet treats and Christmas dinner essentials, including turkey, roast potatoes and cheese boards, on display.
Jemma Townsend, Marketing Director at Aldi UK, said: ‘Christmas is made magical by coming together and sharing the joy of celebration even in tough times- just like Kevin wants to with his Christmas wish.
‘It wouldn’t be the festive season without Kevin the Carrot on our TV screens; we know our shoppers will love seeing him getting into the Christmas spirit as we welcome him back for his eighth year with us.’