Would you eat ‘Boopz’?: Heinz unveils plan to combine beans and spaghetti hoops in the same can – and will decide if they should launch the snack after Twitter poll
- Heinz has asked customers whether they should combine two popular products
- They will use the portmanteau Boopz to describe the new combined product
- Twitter reaction has not been supportive of the plan to mix hoops with beans
- So far, 59 per cent believe spaghetti hoops and beans should be separate
Heinz is holding a twitter poll to celebrate National Toast Day to ask customers whether they should combine baked beans and spaghetti hoops in a new product named Boopz.
The food giant has mocked up the packaging for the potential product, which the firm suggests they are willing to release if there is sufficient public demand.
Although, with more than 15,000 votes already counted, it appears consumers are wary of the new product, voting 59 per cent to 41 per cent against Boopz.
Heinz is asking customers whether they would like to see a new product combining both beans and spaghetti hoops in the one can
The firm is asking customers to vote in a Twitter poll whether they should proceed with the plan. The idea is to celebrate National Toast Day, which traditionally takes place on the last Thursday of February
Kraft Heinz Northern Europe president Georgiana de Noronha said: ‘While we know we have more to do, this initiative is good news for the environment, and for the millions of people who enjoy Heinz varieties, as they’ll still be able to benefit from the same value for money multipacks provide.’
While the future of Boopz appears uncertain, the company has committed to reducing the amount of plastic waste it produces.
Heinz, in conjunction with Tesco, plans to save 175 tonnes of plastic a year by eliminating shrink wrap from mulitipacks sold in the supermarket.
Ms de Noronha said: ‘We’re excited to be partnering with Tesco on this. While we know we have more to do, this initiative is good news for the environment, and for the millions of people who enjoy Heinz varieties every day, as they’ll still be able to benefit from the same great value for money our multipacks provide.’