Melbourne restaurant Enter via Laundry’s website crashes after it features on MasterChef


Exclusive Melbourne restaurant Enter via Laundry’s website crashes after it features on MasterChef: Back to Win

Exclusive Melbourne restaurant Enter via Laundry’s website crashed after it featured on Tuesday night’s episode of MasterChef: Back to Win.

The ‘secret’ restaurant, which has an intimate 10-person dining experience, gained over 1000 followers in 10 minutes after owner Helly Raichura appeared on the show.

After the episode aired, thousands of viewers flocked to Enter via Laundry’s website to enquire about booking a table at the unique venue.

Popular: Exclusive Melbourne restaurant Enter via Laundry’s website crashed after it featured on MasterChef: Back to Win on Tuesday. Pictured owner Helly Raichura

‘I want to go to Enter via Laundry,’ one viewer tweeted. ‘Excuse me I love the concept of Enter Via Laundry,’ another person wrote.

‘I’m taking one of those $19 flights and getting me to Enter via Laundry,’ commented another.

On Tuesday night’s episode, Helly made a guest appearance on the cooking show as part of MasterChef’s suburban week.

Indian cuisine: On Tuesday night's episode, Helly made a guest appearance on the cooking show as part of MasterChef's suburban week

Indian cuisine: On Tuesday night’s episode, Helly made a guest appearance on the cooking show as part of MasterChef’s suburban week

Experience: After the episode aired, thousands flocked to Enter via Laundry's website to enquire about booking a table at the unique venue

Experience: After the episode aired, thousands flocked to Enter via Laundry’s website to enquire about booking a table at the unique venue

She offers foodies a unique experience in her own home and revealed ‘some people have been waiting 18 months now to get in’. 

Helly explained to the contestants: ‘We do a little degustation for 10 people at a time focusing on ethnic Indian cuisines and use a lot of beautiful Australian produce, a lot of natives, a little secret dining experience.’

Meanwhile, Rose Adam was eliminated from the show on Tuesday night after a tough pressure challenge. 

Home: Rose Adam (pictured) was eliminated from the show on Tuesday after a tough pressure challenge

Home: Rose Adam (pictured) was eliminated from the show on Tuesday after a tough pressure challenge

She was tasked with re-creating the ‘pasta not pasta’ dish from Enter Via Laundry but was undone by her pasta, which was deemed too thin. 

‘I’ve watched every single one of these guys in every one of their seasons. So, it’s been amazing to actually make friends with them and connect with them, see you guys take the reins, which has been phenomenal,’ Rose said after being eliminated.

She continued: ‘Life is so good outside of MasterChef. I’m going back to my beautiful cafe. I’m happy.’ 

MasterChef continues Wednesday at 7.30pm on Channel Ten 

Looks good though! Rose, who owns the The Middle Store cafe in Adelaide, was undone by her pasta, which was too thin

Looks good though! Rose, who owns the The Middle Store cafe in Adelaide, was undone by her pasta, which was too thin