Ellie Goulding has unveiled the official live performance video of her new single Brightest Blue, to coincide with the release of her album of the same name.
The 33-year-old pop singer is seen looking glam in the new Vevo-released clip, in which she’s seen wearing a floaty ivory gown while belting out her haunting vocals.
Directed for Vevo by Giorgio Testi, the performance was shot using a brand new XR ‘mised reality’ technology, which mixes camera footage with CGI in real time.
New release: Ellie Goulding has unveiled the official live performance video of her new single Brightest Blue, to coincide with the release of her album of the same name
Her upcoming live performance video for New Heights, which is set to be unveiled on the music platform on Monday, has been shot using the same technology.
Claudia De Wolff, vice president of Content and Programming, UK & International at Vevo said: ‘Having the opportunity to work with Ellie Goulding on this project, using this novel technology was a really exciting moment for us.
‘The XR (mixed reality) set up allowed us to blend real time camera footage with beautiful, otherworldly CGI content in real time.
Glam: The 33-year-old pop singer is seen looking glam in the new Vevo-released clip, in which she’s seen wearing a floaty ivory gown while belting out her haunting vocals
Technology: Directed for Vevo by Giorgio Testi, the performance was shot using a brand new XR ‘mised reality’ technology, which mixes camera footage with CGI in real time
‘We took a different approach to each of the tracks, creating worlds for Ellie to perform within that suited the emotions and soundscapes of each track.’
Ellie’s video release comes days after it was speculated that she had taken a swipe at her ex-boyfriends on her new album.
The Starry Eyed singer, who is now happily married to husband Caspar Jopling, sings about being ‘used’ on the track How Deep Is Too Deep.
Other lyrics on the feisty single include ‘oh, I could do better baby, let’s be honest’ and ‘waiting for another one you don’t have to love’.
And there’s more: Her upcoming live performance video for New Heights, which is set to be unveiled on the music platform on Monday, has been shot using the same technology
The ex factor: Ellie’s video release comes days after it was speculated that she had taken a swipe at her ex-boyfriends on her new album
Prior to meeting and marrying Caspar, Ellie dated the likes of Greg James, Dougie Poynter and Jeremy Irvine. It is not implied which ex she is singing about.
There were also rumoured relationships with Ed Sheeran and even Prince Harry.
Ellie also has cryptic lyrics on her new track, Bleach, where she sings: ‘I tried to fix your heart’ and ‘you just loved to lie’.
This is the star’s first new album in five years and her last release was Delirium in 2015.
Release: This is the star’s first new album in five years and her last release was Delirium in 2015
Talking about Brightest Blue, which is released on Friday, Ellie told Entertainment Weekly: ‘There’s a couple of songs where I’m still talking about finding that perfect person and being disillusioned by love — that’s still my favourite kind of writing.
‘I love writing about heartbreak; any kind of injustice that happens in love and between two people is always interesting to me.
‘All these songs were part of this discovery of myself, learning to love myself a bit more, respect myself and not need anyone else. I think that was really important to me.’
Candid: Ellie also has cryptic lyrics on her new track, Bleach, where she sings, ‘I tried to fix your heart’ and ‘you just loved to lie’
Smitten: The Starry Eyed singer is now happily married to husband Caspar Jopling (pictured on their wedding day in August 2019)