Health and fitness obsessed Erin McNaught is slammed for promoting soft drinks on Instagram – as she cashes in after boosting her profile on SAS Australia
She’s earned a reputation for her sterling dedication to health and fitness.
So when former Miss Universe Australia Erin McNaught, 38, used her popular instagram page to promote soft drinks on Monday, fans were understandably confused.
The model, who proved her incredible fitness on Seven’s SAS Australia last month, posted a photo of herself hanging backwards on climbing frame while clutching a can of Pepsi Max.
That’s not like you! Health and fitness obsessed Erin McNaught, 38, has been slammed by fans for promoting soft drinks on Instagram
‘The few weeks I was on SAS were a MASSIVE challenge,’ she began her sponsored post.
‘So when @PepsiMaxAus asked me to get involved in their Taste Challenge, I thought I’d take on the test by trying out some of my new tricks in the gym, but with a bit of a twist!’ she continued.
Describing her gravity-defying photo, Erin wrote: ‘Monkey bars + hanging sit ups + while taking a sip of two different colas.’
Ad: The model, who proved her incredible fitness on Seven’s SAS Australia last month, encouraged her fans to upload photos of their ‘cool tricks in the gym’ to promote Pepsi’s latest campaign
‘You can influence for the better, girl!’ It wasn’t long before fans accused Erin of ‘selling out’ by promoting a fizzy beverage rather than a product that reflects her healthy lifestyle
‘Did I mention I was blindfolded at the same time? Eeeeasssily done,’ the wife of rapper Example bragged, before encouraging her fans to show off their best tricks at the gym while using the Pepsi hashtag.
It wasn’t long before fans accused Erin of ‘selling out’ by promoting an unhealthy beverage rather than a product that reflects her healthy lifestyle.
‘After all your exposure to a wide audience you had a chance to promote a healthy choice of beverage! You can influence for the better, girl! I can’t believe you could get behind damn Pepsi,’ one follower raged.
Lean machine! Erin who proved her incredible fitness on Seven’s SAS Australia last month
Surprise: Erin’s new enthusiasm for soft drinks is a departure from her recent social media content, which mostly consists of workout videos and photos of herself looking svelte
‘Why are you promoting soft drinks?’ another dumbfounded follower added.
Erin’s new enthusiasm for soft drinks is a departure from her recent social media content, which mostly consists of workout videos and photos of herself looking svelte.
However, it’s not the first Erin has used her star-power to spruik Pepsi.
Back in 2010, the former MTV presenter was named the face of Pepsi’s ‘Hit Refresh’ campaign in Australia, reportedly winning the role over Ruby Rose.
They go way back! Back in 2010, the former MTV presenter was named the face of Pepsi’s ‘Hit Refresh’ campaign in Australia, reportedly winning the role over Ruby Rose. Pictured: Erin on the catwalk in 2010