She recently boasted that she makes more ‘money than most people’s annual wage in a month’ as a social media influencer with more than 600,000 followers.
And despite putting almost every aspect of her life on social media, it seems that former Married At First Sight star Martha Kalifatidis is still a little shy when it comes to stepping out in public.
On Thursday, Martha, 33, was bizarrely seen seen making her way through Sydney Domestic Airport with boyfriend Michael Brunelli, 29, and covering her face with a beige akubra hat.
Hiding away: On Thursday, MAFS and Celebrity Apprentice star Martha Kalifatidis bizarrely covered her face and hid from the paps AGAIN as she touched down in Sydney with her boyfriend Michael Brunelli
Martha, who was dubbed ‘Kmart Kim Kardashian’ during her time on MAFS, cut a casual figure on the day in a white crocodile T-shirt and black trousers.
She accessorised with her hat and a Fendi shoulder bag.
Michael meanwhile, also kept things casual in a army print T-shirt and black jeans and a beige cap.
Low-key: Martha, who was dubbed ‘Kmart Kim Kardashian’ during her time on MAFS, cut a casual figure on the day in a white crocodile T-shirt and black trousers. She accessorised with her hat and a Fendi shoulder bag
She’s previously been seen hiding from paparazzi before, including once at Bondi Beach earlier this year, where she and Michael are based.
At the time, she attempted to go incognito by hiding under a towel.
But awkwardly enough, the snappers were actually waiting for A-list model Lara Worthington (née Bingle) instead.
On Thursday meanwhile, Michael and Martha had just landed in Sydney after a flight from Cairns, in Queensland, after spending a few days in the idyllic Port Douglas for Martha’s birthday.
The pair both abided by the mask rule at the airport and lugged their bags to an awaiting Uber.
While in Port Douglas, the pair made the most of the warmer weather up north and Martha stunned in a black bikini, which she teamed with a scarf around her waist.
She teamed her look with Western-inspired accessorises – an Akubra hat and a pair of black cowboy boots.
The reality TV star-turned-influencer wrote in the caption: ‘Gone troppo…’
If you’ve got it: While in Port Douglas, the pair made the most of the warmer weather up north and Martha stunned in a black bikini, which she teamed with a scarf around her waist
Romantic break: The pair had just landed in Sydney after a flight from Cairns, in Queensland, after spending a few days in the idyllic Port Douglas for Martha’s birthday
When it comes to reality TV influencers meanwhile, the former Married At First Sight bride is arguably at the top of the ladder.
The pint-sized star has amassed over 600,000 Instagram followers since finding fame two years ago and has racked up endorsement deals with some of Australia’s biggest brands in the process.
From beauty and wellness products to activewear, liquor, shopping apps and even ice cream, Martha is making serious money on social media.
Success: When it comes to reality TV influencers meanwhile, the former Married At First Sight bride is arguably at the top of the ladder
On a recent episode of The Celebrity Apprentice, Martha bragged that she’s so successful that she can early a yearly wage in just a month.
‘I’m a beauty influencer who probably makes your yearly wage in a month. So, you should probably take some notes because this is not a fluke,’ she said.
And while the comment ruffled some feathers, it’s easy to see how Martha became so successful by looking at her brand deals over the last two years.
The brunette got her first major endorsement shortly after MAFS when she became one of the new ambassadors for skincare brand Nip + Fab.
Not bad! On a recent episode of The Celebrity Apprentice, Martha bragged that she’s so successful that she can early a yearly wage in just a month