Britons are losing their thirst for big wine glasses in hint that drinkers are starting to prioritise their health with smaller tipples
- Researchers found that small glasses sales have risen 13 per cent in a year
- Many pubs also are making 125ml glasses their standard size offering for wines
- The switch to smaller portions may be a conscious decision by Britons to prioritise their health and wellbeing after indulging during the pandemic
They’re a nightmare to get in the dishwasher and take up an inordinate amount of cupboard space.
Not to mention how easy it is to end up pouring yourself an overly generous amount just to half-fill the glass.
But now, the trend for extra large wine goblets may finally be coming to an end.
The trend for extra large wine goblets may finally be coming to an end according to John Lewis
For decades, the average size of wine glasses has been getting bigger and bigger.
But research from John Lewis has found that sales of small glasses – which it defines as 250ml or less – have risen 13 per cent in the past 12 months.
The shift appears to have reached pubs too, with many now offering 125ml as their standard serving rather than the typical 175ml.
The switch back to smaller portions may be a conscious decision by Britons to prioritise their health and wellbeing.
It comes as a BMJ report found that the average size of a wine glass had increased sixfold from 70ml in 1700 to 450ml in 2017.
And in just 50 years the average size jumped from 180ml in 1950 to 300ml in 2000 as wine became more affordable.
People tend to drink more when served wine in larger glasses in restaurants, according to a Cambridge University study
A wine glass should be filled to its widest part, between a third and half full, according to Debrett’s, the authority on etiquette.
But people tend to drink more when served wine in larger glasses in restaurants, according to a Cambridge University study.
The report’s senior author Professor Dame Theresa Marteau said this likelihood increased if people were pouring their own wine.
She said the university is now conducting a study on the effects of removing 250ml servings of wine from pubs.