Greggs launches invite-only ‘black card’ concierge service giving holders free baked good for LIFE


‘I have peaked this is brilliant’: Stormzy can’t contain his excitement as he’s made the first member of Greggs’ invite-only concierge service with unlimited free baked goods for life

  • Bakery chain’s invite-only concierge service enables holders to order any item 
  • Stormzy took to social media this morning to celebrate becoming a member
  • Greggs fans across the UK now desperate to get hands on one of limited cards

Greggs has introduced a new VIP ‘black card’ for its die-hard fans – and BRIT Award winner Stormzy is the first lucky recipient.

The invite-only concierge service enables holders to order any item from the British bakery chain they desire, from steak bakes to sausage rolls.

Croydon-born Stormzy, 26, who picked up Best Male Solo Artist at the BRITs earlier this week, took to social media this morning to celebrate becoming a member of the exclusive Greggs club – and fans across the country are now desperate to get their hands on one of the limited cards. 

Greggs has introduced a new VIP 'black card' for its die-hard fans - and BRIT Award winner Stormzy is the first lucky recipient

Greggs has introduced a new VIP ‘black card’ for its die-hard fans – and BRIT Award winner Stormzy is the first lucky recipient

The Vossi Bop star shared a video of him unboxing the surprise gift en route to the airport for his European leg of his H.I.T.H World tour.

He tweeted: ‘Are you mad the first Greggs black card @GreggsOfficial I have peaked this is brilliant,’ followed by crying laughing emojis.

The rapper also wrote on Instagram:  ‘Public Service Announcement: The game has changed forever. Check this.’ 

While Greggs is remaining relatively tight-lipped about its new special service, in the video its concierge service boasts special pastry privileges including the option to order whatever you wants, whenever you want.  

Stormzy, pictured at the BRIT Awards on Mondau, took to social media this morning to celebrate becoming a member of the exclusive Greggs club

Stormzy, pictured at the BRIT Awards on Mondau, took to social media this morning to celebrate becoming a member of the exclusive Greggs club

Stormzy, pictured at the BRIT Awards on Mondau, took to social media this morning to celebrate becoming a member of the exclusive Greggs club

Greggs fans across the country are now desperate to get their hands on one of the limited cards after seeing Stormzy's tweet

Greggs fans across the country are now desperate to get their hands on one of the limited cards after seeing Stormzy's tweet

Greggs fans across the country are now desperate to get their hands on one of the limited cards after seeing Stormzy’s tweet

Stormzy’s tweet received more than 2,500 retweets and nearly 27,000 likes in under an hour, with many envious fans expressing their desire to get their hands on a Greggs black card. 

One tweeted: ‘Ayy Stormz lemme borrow that quickly,’ while one wrote: ‘Sharing’s caring mate! I’ll have a sausage and bean melt, a cheese and bacon turnover and a Red Bull please.’ 

‘Having Greggs concierge is like having a Rolls-Royce made of cardboard,’ commented another.

And one begged: ‘Yo Greggs, hook a brother up ILY.’ 

Stormzy's tweet received more than 2,500 retweets and nearly 27,000 likes in under an hour, with many envious fans expressing their desire to get their hands on a Greggs black card

Stormzy's tweet received more than 2,500 retweets and nearly 27,000 likes in under an hour, with many envious fans expressing their desire to get their hands on a Greggs black card

Stormzy’s tweet received more than 2,500 retweets and nearly 27,000 likes in under an hour, with many envious fans expressing their desire to get their hands on a Greggs black card

‘Retire now. It ain’t getting any better,’ joked another. 

Others shared puns based on the musician’s songs, with one tweeting: ‘Heavy is the bread.’

Another wrote: ‘Blinded by your Greggs,’ while one joked: ‘No more shirts off on album covers from now then!’ 

A Greggs spokesperson said: ‘Our Concierge card is strictly by invite only to some of our biggest fans. That’s all we can say.’

Others shared puns based on the musician's songs, with one tweeting: 'Heavy is the bread'

Others shared puns based on the musician's songs, with one tweeting: 'Heavy is the bread'

Others shared puns based on the musician’s songs, with one tweeting: ‘Heavy is the bread’

Last week we reported Greggs fans will soon be able to pick up their favourite baked goods at their local branch of Asda.

The supermarket is set to launch Greggs counters in five of its branches across the UK, including Boldon, Corby, Huyton, Wigan and Eastlands.

The concession stores will offer the bakery chain’s full menu, which includes its popular vegan steak bake and sausage roll, as well as its meaty delights.

And today it emerged Cornish pasty giant Ginsters is rivalling Greggs by bringing out its own vegan sausage roll.