Ashton Kutcher and Mila Kunis launch ‘Quarantine Wine’ where 100% of proceeds go to charities helping COVID-19 relief
Many of the brightest ideas come after a glass or two of wine.
And that can be said for Mila Kunis and Ashton Kutcher, coming up with a way to mix their love for a glass of Pinot Noir and giving back.
The pair excitedly took to social media on Sunday morning to announce that they’d come up with their own wine where 100% of proceeds would be donated to their five charities of choice amid COVID-19.
Exciting news! Ashton Kutcher and Mila Kunis announced on Sunday morning that they had created their own Quarantine Wine where 100% of proceeds would be given to charity
‘Mila and I are launching quarantine wine! 100% of profits got to covid-19 relief! @nockingpoint #quarantineWine #socialdistancing,’ Ashton captioned on his profile.
The IGTV video saw the pair sit down together to share how their idea came about.
‘In the evenings we like to do virtual dates and virtual hangouts with friends, and one of the things that we like to do on those virtual dates is drink, eat, share a glass of wine, reconnect,’ they began, speaking on top of each other.
Unique design: The bottle comes with an ‘interactive label’ allowing you to fill in who you’re toasting to
‘And the other thing we’ve been working hard on is helping out a lot of charities,’ Ashton continued.
‘We’ve been finding charities that have been focusing on getting PPE (personal protective equipment) into the country, feeding kids, assisting families who’ve lost their jobs, businesses that are in distress, and Mila came up with the brilliant idea of combining the two things.’
Ashton went to gush over his wife’s brilliant mind and how they’ve found a way to combine their love for wine with giving back.
The pair have partnered with Nocking Point Wines to produce their own, Quarantine Wine.
100% of the profits will be split evenly and donated to their four chosen charities: GiveDirectly, Direct Relief, Frontline Responders Fund and America’s Food Fund.
Sweet: Mila opted to toast to everone watching her video
Toasting: The pair ended the IGTV by toasting to all watching before enjoying a drink
The wine is a 100% Pinot Noir from Willamette Valley, Oregon, and each bottle retails for a low $25.
Mila was also responsible for creating the bottle’s interactive label.
The white label is left mostly blank with a note reading, ‘Toasting to,’ at the top – allowing a spot for you to fill in who you’re toasting to.
‘Whether it’s a friend who you’re sharing an evening with or somebody who’s doing something great or if you’re by yourself because you’re at home with your damn kids, that you love so much,’ they joked.
‘Toast to getting through the day!’
Affordable: The wine is a 100% Pinot Noir from Willamette Valley, Oregon, and each bottle retails for a low $25
Giving thanks: Ashton recently shared a photo of the kids holding up a sign thanking all the essential workers for everything they were doing
Mila had the honor of making the first toast, writing, ‘You!’ on the label.
Not seen in the video was their kids, Wyatt Isabelle, five, and Dimitri Portwood, three.
Ashton recently shared a photo of the kids holding up a sign thanking all the essential workers for everything they were doing.
The That 70’s Show actors married in 2015 after finding love in 2012.
To purchase Ashton and Mila’s wine, go to quarantinewine.com.