What models REALLY look like without editing: Boohoo shoppers spot the difference as the site uses photos taken at home during lockdown – and insist woman looks BETTER without airbrushing
- British online retailer BooHoo shared snap of a model with visible stretch marks
- Post racked up over 10,000 shares and 600 comments from Facebook users
- Users celebrated the decision to show stretch marks and natural beauty
Boohoo shoppers praised the company for sharing unedited photos of a model, revealing her natural beauty and stretch marks.
The British online retailer selected a photograph of a ‘curvy’ model with visible stretch marks to advertise its Ribbed Seamless Dip Front Thong.
Impressed by the decision, Facebook user Lisa Evans, who lives in South Lanarkshire, sparked a discussion about the use of models with ‘normal’ figures.
Boohoo shoppers praised the company for sharing unedited photos of a model, revealing her natural beauty and stretch marks. The British online retailer selected a photograph of a ‘curvy’ model with visible stretch marks to advertise its Ribbed Seamless Dip Front Thong (pictured)
Some questioned whether the image was only published in its unedited state due to the impact lockdown has had on the business and noted the same model has previously appeared in heavily edited images on the website. Pictured, an example of an edited image of the model
The post racked up over 10,000 shares and hundreds of comments, with the majority praising the decision not to edit.
The photo appears to have been taken by the model at home using a camera timer.
Some questioned whether the image was only published in its unedited state due to the impact lockdown has had on the business, and noted the same model has previously appeared in heavily-edited images on the website.
One posted: ‘She’s beautiful but I’ve seen on there where they’ve airbrushed the poor woman!!’
Another added: ‘This is good because there are a lot of insecure women who see Photoshopped pictures of models and strive to look like them, but it is virtually impossible to look that perfect.
A number of social media users also spotted that the retailer has previously used edited photos of the same model and also debated if she should’ve been used to advertise plus size clothes
Some users questioned whether the model will be celebrated for her natural beauty going forward, or if Boohoo would return to using edited images of the woman (as seen above)
‘You cannot Photoshop reality in person, which is probably more draining. So to see the more natural looks on these sites is brilliant, and may just make people realise that they don’t have to look perfect.’
A third wrote: ‘She looks insane! If only I was this confident in my own body’.
The retailer has previously faced criticism over its choice of plus-size models.
In February the fashion giant was accused of advertising ‘plus-size’ clothing and lingerie on a model several sizes smaller.
London-based model Anna Fritzdorf, 26, refers to herself as a size 12 , but her image has been used to market Boohoo’s plus-size range, which starts at a size 16.
After spotting an image of the slender model – who is two sizes below the national average of size 16 – wearing the plus size range, Cardiff University student Talia shared her dismay on Twitter.
A stream of responses to the post praised Boohoo and dubbed the model ‘stunning’