The Jill Biden effect! Incoming First Lady’s $5,690 Oscar de la Renta dress sells out in HOURS – as designers share a behind-the-scenes look at the finishing touches
- Jill, 69, wore a $5,690 Oscar de la Renta dress to her husband’s victory rally
- The frock, which featured embroidered flowers, sold out online within hours
- Designer shared a behind-the-scene shot of the dress being finished
- Dr Biden is expected to bring a more relatable sense of style to the White House
- The brand is a favorite of many former First Ladies, including Jackie Kennedy
Her husband is not yet in the White House, but soon-to-be First Lady Jill Biden has proved she already holds serious sway when it comes to the fashion stakes.
Dr Biden, 69, wore a $5,690 dress by New York-based brand Oscar de la Renta as she joined President-elect Joe Biden and Vice President-elect Kamala Harris on stage in Wilmington, Delaware, on Saturday night.
The midnight blue dress was available on designer outlet website The Outnet when she stepped out for the celebratory event – but had sold out just hours later, according to the Daily Telegraph.
The dress, available at the reduced price of $1,707, was a runaway hit with wealthy shoppers who wanted to emulate the First Lady’s style.
First Lady of fashion: The $5,690 Oscar de la Renta dress worn by Jill Biden to Joe Biden and Kamala Harris’ victory (pictured) rally sold out online within hours of the Saturday night event
It comes as Oscar de la Renta shared a photo of designers putting the finishing touches on the dress worn by Dr Biden, ensuring that it fit the First Lady perfectly.
The draped midnight blue wool-blend crepe midi dress featured floral vine embroidery, which the fashion house suggested was a sign of hope.
The choice of designer also carried political significance, Vogue noted, because ‘it was designed by Fernando Garcia and Laura Kim, both immigrants to the United States who trained under Oscar de la Renta (himself an immigrant from the Dominican Republic)’.
Dr Biden promises to introduce the fashion of the ‘everyday’ woman into the White House, notes the Daily Telegraph’s Emily Cronin, marking a break from the ultra-polished looks of Melania Trump.
In her virtual address at the Democratic National Convention, broadcast from a public high school where she used to teach, Dr Biden wore a simple green shirt dress by Texan designer Brandon Maxwell.
Finishing touches: It comes as Oscar de la Renta shared a photo of designers putting the finishing touches on the dress worn by Dr Biden, ensuring that it fit the First Lady perfectly
Sell-out: The floral dress was available on designer outlet website The Outnet when Dr Biden stepped out for the celebratory event (pictured) – but had sold out just hours later
Oscar de la Renta has long been a favorite among reigning First Ladies, and Dr Biden’s decision to wear the brand sees her joining the likes of Jackie Kennedy, Michelle Obama, Laura Bush, Nancy Reagan, and outgoing First Lady Melania.
The label was also worn over the weekend by the Duchess of Sussex when she joined Prince Harry to mark Remembrance Day at the Los Angeles National Cemetery.
But despite the impressive designer credentials, the outfit communicated the message that she was approachable.
‘It [looked] stable, wholesome and reassuring, at a time when Americans needed reassurance that stability could be around the corner,’ Cronin explained.
American designers: In her virtual address at the Democratic National Convention, Dr Biden wore a simple green shirt dress by American designer Brandon Maxwell
Later at the DNC, she wore a cap-sleeved, wrap-style dress by Christian Siriano, a US designer who also dressed Mrs Obama.
While Dr Biden isn’t afraid to send a message with her clothes – she stepped out in boots emblazoned with the word ‘VOTE’ while on the campaign trail – her recent appearances suggest she will favour a more low-key approach to fashion.
That’s unsurprising given how much more Dr Biden will have on her mind.
The English professor, who has four university degrees, announced her intention to continue teaching at Northern Virginia Community College while her husband is President.