Move over Percy Pig! M&S introduces its first new character in 30 YEARS – the £6 ‘charmingly odd’ flake-covered Omble with white chocolate googly eyes
- Marks and Spencer unveiled new character treats The Ombles online yesterday
- Retailer revealed the treats are made from ‘luxury Belgian milk chocolate’
- Meanwhile playful creatures have goggley eyes and are rolled in flaky chocolate
Marks & Spencer has delighted fans by unveiling its first new character in 30 years to follow in the footsteps of Colin the Caterpillar and Percy Pig.
The retailer unveiled the chocolate treats The Ombles, who have playful googly eyes and huge gaping smiles, on their Instagram page yesterday.
M&S sent foodies wild with the snaps of the milk chocolate snacks, which are available nationwide for £6 (190g), or a two-pack of Mini Ombles for £5 (95g).
One excited user commented: ‘Oh my god how cute are these, I want one.’
Marks & Spencer has delighted fans by unveiling a new character to follow in the footsteps of Colin the Caterpillar and Percy Pig, The Ombles
Another wrote: ‘I need two of these for Easter.’
Sharing the news online, the retailer wrote: ‘We are super excited to announce the launch of our brand-new chocolate brand … THE OMBLES!
‘Our first new face in almost 30 years! In-stores from today are two MUST HAVE treats including The Ombles and a two-pack of ‘totes adorbs’ Mini Ombles .
‘Made using an exclusive luxury Belgian milk chocolate recipe, they are complete chocolate goggly eyes and are rolled in a flaky milk chocolate – erm hello!’
The playful characters are available nationwide for £6 (190g), or a two-pack of Mini Ombles for £5 (95g)
They continued: ‘Could they be the next Percy or Colin…!? We think so.’
Online the characters are described as ‘cheeky, cute and charmingly odd’, who ‘love to accessorise with quirky sunglasses and hats’.
As well as the chocolate covered treats, the brand will also be launching ‘guaranteed-cheer cards’ and ‘wrapping paper’ in the full Ombles range.
Many social media users quickly went wild for the characters, with one person commenting: ‘I want an Omble.’
M&S sent foodies wild with the snaps of the milk chocolate snacks, with many saying they ‘couldn’t wait to try’ it
Tagging a friend in the post, another excited person wrote: ‘One we need to try!’
The retailer will be hoping The Ombles follow in the footsteps of previously hugely successful character Percy Pig.
The pig-shaped raspberry, strawberry, cherry, and grape-flavoured sweets were first launched in 1992, and the character is now used for a variety of different tasty treats.
The brand has also launched a range of other Percy Pig based products, including t-shirts and duvet covers.
Marks & Spencer has delighted fans by bringing back its popular Love Sausage for Valentine’s Day. The heart-shaped, chilli chorizo-style sausage (above) has become a customer favourite
Meanwhile Colin the Caterpillar could also prove inspiration for The Ombles, with the retailer selling more than 15 million of the chocolate roll since it was launched in 1990.
The news comes as M&S fans rejoiced at the supermarket bringing back its popular Love Sausage for Valentine’s Day.
The heart-shaped, chilli chorizo-style sausage, which comes wrapped in bacon, is available as part of a £30 Valentine’s hamper, alongside heart-shaped crumpets, tomatoes and a bottle of pre-mixed Bellini.