When high school sweethearts Angela and Elijah Kim launched Bubzi Co in 2016 they had their ‘genius’ idea would turn over $26 million in just five years.
The Sydney couple, both 36, were inspired to start the business venture after noticing many new millennial parents around the world were turning to Amazon to purchase nursery products of ‘low quality’.
The brand’s first product was a nasal aspirator – a reusable suction device that relieves babies of nasal congestion and mucus.
But the success didn’t come without struggle as Elijah, who was a budding entrepreneur, spent $250,000 on eight separate business attempts that failed prior to Bubzi Co.
Since then they have sold more than 200,000 nasal aspirators worldwide and have landed a deal with Woolworths.
Sydney couple Angela and Elijah Kim (pictured) launched Bubzi Co in 2016 after noticing new millennial parents around the world were turning to Amazon to purchase nursery products
The brand’s first product was a nasal aspirator – a reusable suction device that relieves babies of nasal congestion
‘We decided to create our own business selling high-quality nursery items that are good value,’ Angela told Daily Mail Australia.
‘We want to assist parents through the monumental change in their life after having a baby.’
The business idea struck a chord with the pair who were wanting to become parents themselves, and now have a two-year-old daughter.
But the previous failed business attempts left Elijah feeling ‘nervous’ to start the new brand and the couple decided to invest only $1,000 to get Bubzi Co up and running.
Thankfully the investment paid off after the pair started selling the nasal device on Amazon.
Angela said nasal aspirators are an ‘essential product’ parents were looking to use to remove ‘boogas’ from their baby’s nose – but many products sold on the market at the time didn’t work efficiently and received complaints.
The Bubzi Co $19.95 nasal aspirator is designed with a silicone trip that goes into the baby’s nostril and a using breath the parent can gentle inhale through a suction tube to remove the mucus buildup.
A unique mouthpiece also prevents the snot and germs from the nose entering the parent’s mouth.
The clever mucus extractor is ideal for infants and can clear the toughest congestions in 30 seconds.
But the success didn’t come without struggle, as Elijah spent $250,000 on eight separate business attempts that failed prior to Bubzi Co
The Bubzi Co $19.95 nasal aspirator is designed with a silicone trip that goes into the baby’s nostril and a using breath the parent can gentle inhale through a suction tube to remove the mucus buildup
Bubzi Co has achieved majority of their success by selling on Amazon to reach customers internationally, but Angela and Elijah are excited to sell the nasal aspirator to Australian parents in store.
In the first year, the business made $3.2 million, which was reinvested it all back into the brand to grow it further.
From October 18 the Premium Baby Nasal Aspirator will be available to purchase in 308 Woolworths stores, making it the brand’s first debut in Australian stores after selling on Amazon.
Angela pitched the product to Woolworths in December 2020 after customers flooded their stall at a pregnancy and baby exhibition.
The brand has achieved majority of their success by selling on Amazon to reach customers overseas. In the first year, the business made $3.2 million
In addition to the nasal buy, the brand has extended their range to 12 products – including sleep soothers, play mats and bed spreads
When asked what’s next for the brand, Angela said she and Elijah hope to work with more retailers and turn Bubzi Co into a ‘household name’ in Australia
In addition to the nasal buy, the brand has extended their range to 12 products – including sleep soothers, play mats and bed spreads.
The most popular seems to be the $34.95 DIY keepsake where parents can create handprints and footprints of their infant using clay.
When asked what’s next for the brand, Angela said she and Elijah hope to work with more retailers to turn Bubzi Co into a ‘household name’ in Australia.
A percentage of the proceeds made are also donated to charities that align with the brand’s values – including Postpartum Support International (PSI) and B1G1 to assist pregnant women in rural India.
Australians can purchase the Bubzi Co nasal device from Woolworths and all products on Amazon.