Burberry takes over the pool deck at Crown Towers Sydney

Georgia Fowler and Victoria Lee dazzle in navy as Burberry takes over the pool deck at Crown Towers Sydney for the star-studded launch of their TB Summer Monogram collection


Burberry made over the pool deck at Crown Towers Sydney for the launch of its new TB Summer Monogram collection.

It’s one of several Burberry takeovers all around the world, with other events taking place in Miami, Ibiza, Thailand and Dubai.

Sydney is the final destination for this year’s takeovers, which ‘captures the optimism of a new season and the spirit of summer’, according to the brand.

Taking over: Burberry made over the pool deck at Crown Towers Sydney for the launch of its new TB Summer Monogram collection. Pictured, model Victoria Lee

The luxury label transformed the pool deck with Burberry’s new monogram collection, with the blue hue channelling summers in the Mediterranean. 

Plush lounges adorned with pillows sat in shallow pools, while day beds were lined up under Burberry umbrellas. 

The latest collection is a tribute to the fashion house’s founder, Thomas Burberry, with his initials also covering the deck’s furniture. 

Getting a makeover: The luxury label transformed the pool deck with Burberry's new monogram collection, with the blue hue channelling summers in the Mediterranean

Getting a makeover: The luxury label transformed the pool deck with Burberry’s new monogram collection, with the blue hue channelling summers in the Mediterranean

Life of luxury: In a post on Instagram on Wednesday, Georgia Fowler (pictured) shared a series of photos of herself lounging by the pool in a Burberry bathing suit

Life of luxury: In a post on Instagram on Wednesday, Georgia Fowler (pictured) shared a series of photos of herself lounging by the pool in a Burberry bathing suit

Crown Towers Sydney was selected as the location of the Australian takeover thanks to its infinity pool, which boasts panoramic views across Sydney Harbour.

The Sydney takeover started on December 6, and is open to Crown Towers hotel guests only.

It’s already attracted a host of local celebrities, including Georgia Fowler, Nicole Warne, Nadia Fairfax, Jadé Tuncdoruk, Sarah Ellen, Josh Heuston, Brooke Hogan and Victoria Lee.  

Decked out: Plush lounges adorned with pillows sat in shallow pools, while day beds were lined up under Burberry umbrellas

Decked out: Plush lounges adorned with pillows sat in shallow pools, while day beds were lined up under Burberry umbrellas

In a post on Instagram on Wednesday, Georgia, 29, shared a series of photos of herself lounging by the pool in a Burberry bathing suit.

Meanwhile, blogger Nicole, 31, shared a series of photos of herself relaxing on the couches in a Burberry lounge set.  

‘When @burberry takes over @crownsydney,’ she captioned the post, adding a blue love heart emoji.  

VIP treatment: The Sydney takeover started on December 6, and is open to Crown Towers hotel guests only

VIP treatment: The Sydney takeover started on December 6, and is open to Crown Towers hotel guests only