The NEW Olaplex No.4P purple shampoo has landed at Lookfantastic

The NEW Olaplex purple shampoo has landed at Lookfantastic and it promises to make blonde hair THREE TIMES brighter – plus you can get a free gift on purchase

  • Olaplex is set to delight with their first-ever purple shampoo
  • The sulphate-free Olaplex No.4P Blonde Enhancer Toning Shampoo repairs, hydrates and brightens all blonde, lightened, and grey hair
  • The hot new launch is available to buy online now at Lookfantastic
  • Shoppers can  receive a complimentary gift with each purchase


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Calling all blondes! Cult haircare brand Olaplex has released their first-ever purple shampoo and it’s already set to be one of the most exciting launches of the year.

New in on the virtual shopping shelves of Lookfantastic, the £26 Olaplex No.4P Blonde Enhancer Toning Shampoo promises to be your ticket to hassle-free blonde and grey hair maintenance.

Helping to neutralise brassy tones while brightening your hair, the new Olaplex No.4P is scientifically proven to make blonde hair three times brighter versus other purple shampoos. 

And the best news? You can receive a complimentary Olaplex No.3 Hair Perfector Deluxe Sample 20ml with any Olaplex No.4P purchase. 

The £26 Olaplex No.4P Blonde Enhancer Toning Shampoo is scientifically proven to leave hair three times brighter versus other purple shampoos 

Olaplex is the king of hair treatments, dominating the bestsellers list at Lookfantastic. In fact, the Olaplex Shampoo and Conditioner bundle was the number one bestselling product on the site in 2021.

Taking the hair market by storm, it’s hard to meet someone who doesn’t recommend the brands iconic bond-building system.   

Set to become a hero product for those with blonde, lightened and grey hair, the new Olaplex No.4P Blonde Enhancer Toning Shampoo is the brand’s latest launch. 

Priced at £26, the sulphate-free toning shampoo is enriched with the brand’s original patented Bond-Builder System.

Rebuilding the hair from the inside out, the formula works to transform dry, brittle areas into soft, shiny and resilient strands.

This technology has now been merged with a purple toner, specifically designed for blonde maintenance. Not only does it restore your locks’ appearance and texture, but the new Olaplex No.4P promises to leave blonde hair three times brighter. 

Saturated with highly-concentrated pigments, the shampoo allows you to choose your toning level; the longer you treat, the brighter the results. While it’s brilliant as a post-dye saviour for all-over blonde hair colour, it also works on balayage, natural blonde styles and grey hair. 

Sulphate and paraben-free, the Olaplex No.4P is scientifically proven to make hair three times brighter versus other purple shampoos

Sulphate and paraben-free, the Olaplex No.4P is scientifically proven to make hair three times brighter versus other purple shampoos

The new Olaplex purple shampoo has already received five-star reviews from Lookfantastic shoppers, with users calling it a ‘5-star shampoo’ and ‘super nourishing’.

One impressed user raved: ‘I would 100000% recommend this product if you struggle with brassiness/warm tones.

‘It is very pigmented (I suggest wearing gloves). A little goes a long way, instantly takes the orange tones away, smells amazing and leaves hair feeling super soft.’

Another agreed, adding: ‘A fab shampoo for blondes, my hair is highlighted and can often go brassy after a few weeks. I’ve been washing my hair once a week with this, and my hair feels fresh and bright – no yellow tones.’

To use, the brand recommends massaging the product through the hair, rinsing and following up with the Olaplex No.5 Bond Maintenance Conditioner.

Lookfantastic shoppers can get a complimentary Olaplex No.3 Hair Perfector Deluxe Sample 20ml with any Olaplex No.4P purchase.