Primark launches a new website where customers can browse thousands of items from clothing to homeware and check store availability (but they still can’t buy online)
- Value fashion retailer Primark has launched new website for shoppers in the UK
- New website features thousands of products including clothes and homeware
- Primark still does not offer home delivery but the site features availability tool
- Website initially launched in UK and will be rolled out globally in coming months
Primark has launched its brand new website which allows customers to browse thousands of items and check availability before heading to stores.
The value fashion retailer has promised online shoppers its biggest ever range to browse from home, with products including clothes, homeware and beauty products.
The store previously offered a limited range of stock online and famously does not offer customers online orders or home delivery.
However the updated website features a resource allowing customers to check whether a certain garment is available in their size at their nearest store.
Primark has launched its brand new website (pictured) which allows customers to browse thousands of items and check availability before heading to stores
The updated website features a resource allowing customers to check whether a certain garment is available in their size at their nearest store (pictured)
The new website is meant to ‘better connect the journey between searching online and then shopping in store’.
The website has initially launched in the UK and will be rolled out to Primark’s 13 other markets in the coming months.
In a statement, the retailer said the move marks a shift in the role of digital within the business as it recognises the critical role online can play to support sales in-store.
Primark said the site’s product pages will house more information and better imagery, while shoppers will also have access to improved search functionality and product filtering, such as by size and colour.
Primark said the site’s product pages will house more information and better imagery, while shoppers will also have access to improved search functionality and product filtering
The value fashion retailer has promised online shoppers its biggest ever range to browse from home, with products including clothes, homeware and beauty products
Primark chief executive Paul Marchant said: ‘We know our customers love the experience of shopping with Primark and the surprises they pick up when they come into our stores – it’s what makes Primark special.
‘However, we know that they also want to browse the latest collections online and be able to check availability, which is what our new website makes possible for the first time.
‘This new website and new features mark a significant step forward for our business and represent a shift in the role of digital at Primark.
‘The new site also gives us a great opportunity to reach a whole new set of customers, enabling us to showcase the great range of products we offer when they’re browsing online to help tempt them into our stores.’
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