Hope Fashion label founded by ex-M&S executive Lord Rose seeks £1m funding

Fashion brand backed by former M&S chairman Lord Rose aims to raise new funds to ‘take business to next stage’

Brand: Hope Fashion’s ranges are aimed at the over-50s

A fashion brand backed by former Marks & Spencer chairman Lord Rose aims to raise new funds to ‘take the business to the next stage’. 

Hope Fashion founder Nayna McIntosh wants £1million from seed investors to double the range and ramp up marketing. 

She said her ‘absolute dream’ is to open temporary pop-up shops in major cities including Glasgow and Manchester.

Hope Fashion clothes are made at family-owned factories in Italy. 

The company targets over-50s women on its website and on social media. 

After quitting her job as an M&S executive nine years ago, McIntosh considered setting up her own brand. 

‘It sounded completely ludicrous at the time because the world needs another womenswear label like a hole in the head,’ she said.

‘But then I stopped to think. I was 52 and going through the menopause. It had an effect on my body shape. It can be a deeply uncomfortable time. 

‘I realised that if I was feeling like that, so must an awful lot of other women. 

‘I’ve always felt the industry does not want to acknowledge 50-plus women.’ 

The label’s sizes range from ‘slim’ to ‘super curvy’. 

McIntosh added: ‘It’s about making the cut of the clothes appropriate without making them old fashioned.’