One’s ‘lovin it! McDonald’s records a new regal version of its famous jingle with Royal Philharmonic Orchestra and launches limited edition porcelain ‘packaging’ to celebrate the Jubilee
Fast food is not particularly regal, but even McDonald’s is getting in on the Jubilee action with three ways of marking the Queen’s celebrations – including replacing its jingle with a specially-recorded version.
Teaming up with the London-based Royal Philharmonic Orchestra, the company recorded the new version.
The ‘ba da ba ba ba’ jingle was reimagined with the help of a 35-strong ensemble.
Also, McDonald’s has designed new porcelain packaging for its Big Mac, Fries and Milkshake to celebrate the Platinum Jubilee.
The ensemble included brass, strings, woodwind and percussion. During the Jubilee weekend, the regal tune will replace the original in TV and radio ads
In a promotional video, the conductor raises his arms and the ensemble play the new version.
During the Jubilee weekend, the regal tune will replace the original in TV and radio ads.
The tagline is also changing to ‘one’s lovin’ it’ to raise a glass to the Queen’s 70 years on the throne in style.
Also, McDonald’s has changed their Big Mac, Fries and Milkshake packaging, opting for a china set with Platinum Jubilee Pageant detailing to mark the occasion.
Also, McDonald’s has changed their Big Mac, Fries and Milkshake packaging, opting for a china set with Platinum Jubilee Pageant detailing to mark the occasion. There is a burger ‘box’ which is made of white porcelain, a red, yellow and white porcelain fries container and a white porcelain cup with a straw
The specially recorded regal version of the jingle was recorded with the help of the Royal Philharmonic Orchestra in a 35-strong ensemble
There is a burger ‘box’ which is made of white porcelain, a red, yellow and white porcelain fries container and a white porcelain cup with a straw.
The competition to win one of the 70 limited edition sets runs from 31 May to 6 June.
People can enter via the McDonald’s app, with the winners crowned on 8 June.
McDonald’s final treat to mark the Jubilee celebrations in style is renaming the Quarter Pounder with Cheese the ‘Royale with Cheese’.
It is also paying homage to the scene from Pulp Fiction in which Jules claims that Parisians call a Quarter Pounder with cheese a ‘Royale with Cheese.’
McDonalds is an official partner of the Jubilee pageant which takes place on Sunday.